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Alex R. AI, React and Mobile Platforms

My name is Alex R. and I have over 6 years of experience in the tech industry. I specialize in the following technologies: Mobile UI Design, Digital Strategy, React, Google Ads, Magento 2, etc.. I hold a degree in . Some of the notable projects I've worked on include: Fourmeta, IMO Wash, Ultralight, Dan John, UNICEF Internet of Good Things, etc.. I am based in London, United Kingdom. I've successfully completed 12 projects while developing at Softaims.

My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.

I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims' clients by reducing infrastructure costs and improving user satisfaction.

I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.

Main technologies

  • AI, React and Mobile Platforms

    6 years

  • Mobile UI Design

    1 Year

  • Digital Strategy

    2 Years

  • React

    2 Years

Direct hire

Potentially possible

Previous Company

Fourmeta

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Experience Highlights

Fourmeta

Founded in London, Fourmeta is a full-cycle digital agency specialising in design, development, branding, and marketing. By analysing each client’s business goals and audience, fourmeta crafts digita

IMO Wash

Founded in 1965, IMO Wash has grown from a single car wash with a bucket and sponge to the world’s favourite car wash brand, with over 700 locations across Europe and Australia. I partnered with IMO

Ultralight

For the Ultralight project, the primary goal was to streamline the user experience and improve the performance of their eCommerce platform. The existing WordPress setup was complex and difficult to ma

Dan John

Founded in 1855 in Rome, Dan John is a famous Italian menswear brand with high-end stores throughout Italy and Europe. By analysing Dan John's products and target market, we came up with a design th

UNICEF Internet of Good Things

The loGT (Internet of Good Things) is a wholesome solution to a global problem. And through my design services, a noble cause received professional attention and increased visibility. This case study

Education

  • Tallinna Ülikool

    in Public relations

    2008-01-01-2012-01-01

Languages

  • English (Native or Bilingual)
  • Estonian (Native or Bilingual)
  • French (Conversational)