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Schedule Interview NowMy name is Ali R. and I have over 8 years of experience in the tech industry. I specialize in the following technologies: Mobile UI Design, Shopify, WordPress, WordPress e-Commerce, WooCommerce, etc.. I hold a degree in Bachelor of Engineering (BEng). Some of the notable projects I’ve worked on include: Mobile UX/UI Design for Solar Vibes – Smart Farming App, UX/UI & Web Design for Oakwell Beer Spa Wellness Experience, UI/UX Design for Digital Fashion Summit “New Codes” Website, ChocolatCouture – E-Commerce Website Customization & Optimization, Urgencee – Clinic Appointment Booking App (Flutter, etc.. I am based in Lahore, Pakistan. I've successfully completed 11 projects while developing at Softaims.
I value a collaborative environment where shared knowledge leads to superior outcomes. I actively mentor junior team members, conduct thorough quality reviews, and champion engineering best practices across the team. I believe that the quality of the final product is a direct reflection of the team's cohesion and skill.
My experience at Softaims has refined my ability to effectively communicate complex technical concepts to non-technical stakeholders, ensuring project alignment from the outset. I am a strong believer in transparent processes and iterative delivery.
My main objective is to foster a culture of quality and accountability. I am motivated to contribute my expertise to projects that require not just technical skill, but also strong organizational and leadership abilities to succeed.
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Designed an intuitive mobile app interface for Solar Vibes, a smart farming tool helping farmers analyze soil and detect issues early. Worked with League Design Agency to deliver user-friendly UX and clean UI using Figma. The app streamlines data for farmers, increasing efficiency and minimizing crop loss through responsive, well-structured mobile design for iOS and Android.
Crafted a calming and modern UX/UI design for Oakwell Beer Spa, blending nature-inspired elements with clean digital aesthetics. The goal was to reflect the spa's unique offering—beer baths and water therapy—in a serene, inclusive user journey. Delivered responsive web design, wireframes, and UI assets in Figma to express the brand’s core values: naturalness, tranquility, and connection.
Designed the website for the Digital Fashion Summit, a high-profile event uniting 400 top voices in fashion, art, and tech. Delivered elegant UI and intuitive UX using Figma to support seamless navigation and visual storytelling. Focused on bridging digital innovation with timeless fashion aesthetics through wireframes, prototypes, and responsive design.
For ChocolatCouture, I implemented multiple customizations to enhance user experience and visual appeal. Tasks included sidebar creation, newsletter section redesign, repositioning the newsletter on article pages, and configuring the Instagram feed. The work focused on optimizing design and layout using platforms like Shopify, WordPress, and Wix to improve engagement and functionality.
Urgencee is a Flutter-based hybrid mobile app designed to simplify clinic appointment scheduling. Users can quickly browse available slots, select preferred timeframes, and book appointments with just a few taps. The app offers a clean interface and reliable performance, making healthcare access faster and more convenient. Developed with Flutter and Dart, the app ensures cross-platform functionality on both Android and iOS.
Bachelor of Engineering (BEng) in Software Engineering
2009-01-01-2013-01-01