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Brett F. Web, Ecommerce and UI/UX Platforms

My name is Brett F. and I have over 7 years of experience in the tech industry. I specialize in the following technologies: Conversion Rate Optimization, Google Analytics, Ecommerce Website Development, Lead Generation, Web Development, etc.. I hold a degree in Bachelor's degree. Some of the notable projects I've worked on include: Case Study, Case Study, Case Study, CRO Audit - 9-Figure Outdoor Play and Patio Equipment Company, Case Study, etc.. I am based in Laguna Beach, United States. I've successfully completed 17 projects while developing at Softaims.

I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.

My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.

Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today's highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.

Main technologies

  • Web, Ecommerce and UI/UX Platforms

    7 years

  • Conversion Rate Optimization

    2 Years

  • Google Analytics

    6 Years

  • Ecommerce Website Development

    1 Year

Additional skills

  • Conversion Rate Optimization
  • Google Analytics
  • Ecommerce Website Development
  • Lead Generation
  • Web Development
  • Web Design
  • Website Audit
  • Ecommerce
  • SaaS
  • UI/UX Prototyping
  • A/B Testing
  • Shopify
  • WordPress
  • CMS Development
  • Copywriting

Direct hire

Potentially possible

Previous Company

Foreman Consulting Inc.

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Experience Highlights

Case Study | Omnilux | 9-Figure E-Commerce Brand

Omnilux has redefined skincare as the world leader in medical-grade LED light therapy. Backed by over 40 peer-reviewed clinical studies and decades of continuous research, Omnilux is the brand most tr

Case Study | Sunrun | Nationwide Leader in Solar | Lead Generation

Sunrun, a nationwide leader in solar energy solutions, has partnered with us to optimize their lead generation efforts through strategic landing page audits and implementation. Our work focuses on ref

Case Study | Juvenon | 8-Figure Supplement Company

Juvenon offers scientifically-backed supplements designed to enhance energy, vitality, and overall well-being. Juvenon approached us with a clear challenge — to optimize their eCommerce performance an

CRO Audit - 9-Figure Outdoor Play and Patio Equipment Company

This company does an amazing job and has the sales for proof. I performed an audit for this company and had a major focus on improving the UI/UX, including everything from fixing up the navigation, ho

Case Study | Her Fantasy Box | 8-Figure E-Commerce Brand

Her Fantasy Box has rapidly grown from $0 to $50M+ in under three years, redefining the subscription box experience in the intimacy and lifestyle space. From the start of our engagement, we have been

Education

  • California Polytechnic State University, San Luis Obispo

    Bachelor's degree in Business, Information Systems Major / Real Estate Development Minor

    2013-01-01-2017-01-01

Languages

  • English (Native or Bilingual)
  • Spanish (Basic)