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Schedule Interview NowMy name is Chris M. and I have over 5 years of experience in the tech industry. I specialize in the following technologies: JavaScript, jQuery, WordPress, WooCommerce, PHP, etc.. I hold a degree in . Some of the notable projects I’ve worked on include: EXPERT VETTED BADGE, PrivacyPartnersApp.com Website, OEM Dirt Bike Parts, Thump Records (Universal Music Group), Wells Fargo Rewards, etc.. I am based in Laguna Beach, United States. I've successfully completed 9 projects while developing at Softaims.
I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.
My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.
Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.
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Shopify
This badge assures you that if you work with me, you're working with top talent! It is only visible to Enterprise-level clients (which is why I'm showing a screenshot here in the Portfolio) but note that I am open to work with clients of all sizes. This very special badge is awarded to the top 1% of talent on the SoftAims platform after a thorough live interview process, examination of past work and work history, a review of a detailed application, and other documentation / references.
Privacy Partners (https://privacypartnersapp.com) provides resources to consumers related to privacy and data security and is soon to be launching an app to help consumers manage their online data privacy. The website provides a free scan to determine whether one’s email address appears in any of over 800 data breaches (done by integrating Have I Been Pwnd’s API). The site also provides resources including U.S. state-level privacy laws accessed through a “hover map” of the United States, data “opt out” guides, and blog articles related to privacy and security.
**APRIL 2025: WEBSITE UNDERGOING MAINTENANCE AS PRODUCT CATALOG IS BEING REVISED AND ACCESS IS LIMITED TO EXISTING CUSTOMERS. ** e-Commerce retailer of hard-to-find parts for dirt bikes supp0orting over 900,000 products on WooCommerce. Ongoing website redesign. Built several front- and back-end enhancements, including a unique “marketing engine” for a high degree of personalization in marketing communications, a support portal and CRM integration. Captured over 6,500 opt-in email subscribers in less than 4 months, increased traffic by 3.7x, and grew sales 7.7x.
Here is a website I recently built for a record label under Universal Music Group my firm has a partnership with – Thump Records, in the music business since 1990. This is a good example of a full-scale e-commerce site where I built and continue to maintain everything from content to graphic art to e-commerce, with marketing automation running behind the scenes. As an overhaul to an older website, the new website more than tripled web traffic and increased sales by over 300% in just the first month. Work also includes custom gamification for email opt-in capture.
Accessible to 12 million Wells Fargo cardholders, the Go Far Rewards program offered the ability to earn points on everyday purchases and redeem them for merchandise, digital products, gift cards, cash back, and travel. I led the Development team that built the Travel portion of the rewards program, accounting for approximately $100 million in annual purchases of flights, car rentals, hotel stays, cruises and vacation packages. I also ran the company's Marketing team and strongly coordinated the two teams. The attached document highlights some of the web development and marketing-oriented features I *personally* built (in addition to managing the team which built the rest of the platform), as well as an overview of the business results directly resulting from my work. This work used my skills with PHP, jQuery and JavaScript (plus lots of use of AJAX for CMS API calls from the front-end for content), HTML and CSS.
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