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Schedule Interview NowAt Softaims, I’ve found a workplace that thrives on collaboration and purposeful creation. The work we do here is about more than technology—it’s about transforming ideas into results that matter. Every project brings a mix of challenges and opportunities, and I approach them with a mindset of continuous learning and improvement. My philosophy centers around three principles: clarity, sustainability, and impact. Clarity means designing systems that are understandable, adaptable, and easy to maintain. Sustainability is about building with the future in mind, ensuring that the work we do today can evolve gracefully over time. And impact means creating something that genuinely improves how people work, connect, or experience the world. One of the most rewarding aspects of working at Softaims is the diversity of thought that every team member brings. We share insights, question assumptions, and push each other to think differently. It’s this culture of curiosity and openness that drives the quality of what we produce. Every solution we deliver is a reflection of that shared dedication. I’m proud to contribute to projects that not only meet client expectations but also exceed them through thoughtful execution and attention to detail. As I continue to grow in this journey, I remain focused on delivering meaningful outcomes that align technology with purpose.
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This is an example of a Lead Lifecycle map I do with every client. I believe every business is different. So the first thing I always do with my client is to map out their process to ensure we're all on the same page. This is an example of what a Lead Lifecycle map could look like. Each client will have their own custom process diagram tailored to their needs and technology. From here, I will then work with the client to identify areas that can be optimised, automated and more.
💼 CLIENT INTRO 💼 FORME is a pioneering company in the home fitness industry, known for integrating advanced technology with elegant design in their fitness equipment and services. They offer a unique blend of high-end fitness machines and personalized training programs, catering to customers seeking a sophisticated and effective home workout experience. 💻 PROJECT OVERVIEW 💻 Create a custom-tailored e-commerce solution for FORME on the Shopify platform. My role involved converting the client's distinctive vision into a visually stunning and highly functional online store, utilizing the original designs crafted by FORME's own design team. - Developed from Client-Provided Design: I built the e-commerce site from scratch, skillfully transforming the design provided by FORME's team into a functional, custom online store that accurately reflects their brand identity. - Responsive E-commerce Design: The final website is fully responsive, catering to a seamless shopping experience across all devices, which is crucial for maximizing e-commerce engagement and conversions. - Customized Checkout Experience: FORME's e-commerce site features a streamlined checkout experience, customized for two product categories: Memberships and Equipment. The membership checkout offers an easy process for enrolling in training services, while the equipment purchase includes complex options like Affirm payment integration for financial flexibility, Mulberry insurance for added security, and specific purchasing rules to ensure compatibility of equipment. These processes are designed for both functionality and to improve the overall shopping experience. - API Integration for E-commerce Sync: Integration with FORME's database through a custom API was implemented, ensuring real-time data synchronization essential for e-commerce operations and customer relationship handling. - Mobile AR for Product Visualization: The site features a mobile AR simulation, enabling customers to virtually experience products before purchase, thereby enriching the decision-making process. - E-commerce Analytics with GTM and QA4: I led the migration of the site's analytics from Google Analytics to GA4, fully setting up and integrating GTM to enhance the site's analytics capabilities. This was a crucial step in advancing their e-commerce performance analysis and optimization. - Creation of Campaign Landing Pages: I developed specialized landing pages for marketing campaigns, focusing on high conversion and user engagement. These pages were tailored to support various marketing initiatives, providing a targeted and effective approach to promoting FORME's products and services.
This case study delves into the development of a custom HubSpot website for Therma. The objective was to transform the client-provided designs into a fully-functional and efficient website, leveraging the capabilities of HubSpot CMS. 💻 DEVELOPMENT HIGHLIGHTS 💻 - Client-Provided Design Implementation: The unique designs provided by Therma were meticulously converted into functional web pages, ensuring fidelity to their creative vision. - Custom HubSpot Templates & Modules: Each page is built using custom HubSpot templates and modules, focusing on creating a cohesive and seamless user experience while maintaining brand consistency. - Responsive Design: Acknowledging the diversity of user devices, the website was engineered to be fully responsive, ensuring optimal functionality and appearance on any screen size. - CMS Functionality: The site was built with full CMS capabilities, allowing Therma's team to easily update and manage content, fostering autonomy and ease of use. - E-commerce Integration with Shopify: Recognizing the need for robust e-commerce solutions, the website includes a seamless integration with Shopify, facilitating a secure and efficient online shopping experience. - Google Tag Manager Implementation: For insightful analytics, Google Tag Manager was implemented, enabling the tracking of user interactions and website performance. - Advanced UTM Tracking: The website features advanced UTM tracking, enhancing marketing automation efforts by providing detailed data on campaign performance and user engagement. 🌟 PROJECT OUTCOME 🌟 The completion of Therma's HubSpot website marked a significant milestone in their digital strategy. By combining the client's design with advanced web development techniques, I delivered a website that not only meets Therma's immediate needs but also provides a scalable platform for their future growth.
- Set up and customise HubSpot bespoke to the client's requirements and KPIs - Set up Salesforce - Set up integration between the two CRM platforms - Development of the website (on Webflow) - Integrate the website into their HubSpot and Salesforce
**HubSpot CMS + CRM Website Contest 2021 Top Winner** EnergySmart installs heat pumps and insulation into homes all around New Zealand, and they needed a sleek new system that empowered every user across the business to do their job better. We shifted their database across to HubSpot, and built a custom CMS application that uses HubSpot CRM as the back-end database. The system allows everyone to access the same data, while only showing each user the data they need to see, providing an easy-to-use platform to manage the entire customer lifecycle.
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