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hafeez a. Backend, Frontend and API Platforms

My name is hafeez a. and I have over 18 years of experience in the tech industry. I specialize in the following technologies: Custom PHP, CodeIgniter, JavaScript, Bitbucket, Laravel, etc.. I hold a degree in Masters, Bachelors. Some of the notable projects I’ve worked on include: InsuranceMarket.ae (Largest UAE Insurance Platform), Servr GuestX Hospitality SaaS Product, Edvance360 LMS SaaS Product, EQUETICA - Equestrian Performance Management, Modern Tribe - Ecommerce, etc.. I am based in Lahore, Pakistan. I've successfully completed 10 projects while developing at Softaims.

I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.

My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.

Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.

Main technologies

  • Backend, Frontend and API Platforms

    18 years

  • Custom PHP

    16 Years

  • CodeIgniter

    16 Years

  • JavaScript

    3 Years

Additional skills

Direct hire

Potentially possible

Previous Company

10Pearls

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Experience Highlights

InsuranceMarket.ae (Largest UAE Insurance Platform)

Worked at InsuranceMarket.ae (AFIA Insurance Brokerage, UAE) on CRM modules using PHP, Laravel, Vue, Inertia, and MySQL. Estimated project timelines and ensured timely delivery. Designed REST APIs, integrated SAGE and Checkout APIs, and optimized DB performance. Used AI tools for code quality and GitHub for version control.

Servr GuestX Hospitality SaaS Product

Servr GuestX mission to provide the hospitality industry with a superior level of service and guest experience through our innovative, state-of-the-art software platform. RESPONSIBILITIES • Back-end module development in PHP/Laravel • Developing Rest API in Laravel. • Implementing front-end development in Vue.js, Javascript, and CSS. • Performing third-party API Integration with Twilio, WhatsApp, SendGrid, etc. • Integrating Payment Gateway with Stripe. • In charge of database optimization. • Performing review code standards. • Participating in Agile/Scrum teams. • Managing WHM/Cpanel and Linux Server (Ubuntu 22.04) • Using GitHub for Git repository management • Participant in Sprint Planning and Retrospective. • Providing time planning for new projects/modules. Servr GuestX increased orders allowing guests and book or order from anywhere, at any time.

Edvance360 LMS SaaS Product

Edvance360 is a web-based program that enables students to take courses on-line, faculty to provide course material on-line, and relationships to be built with fellow students, faculty, and staff. This tool provides education related services. We are developing this tool in Zend Framework 2 & Zend Framework 3 .This product provides Courses Management, Repository Management, Grade Management, Mailbox System, Communities Management, Event Management, Blog, User Roles and much more. Following are key techniques/APIs we used for this tool. 🌟RESPONSIBILITIES🌟 ✔ Revamped/Developed all modules from native PHP into Zend-2 and Zend-3 Frameworks. ✔ Created and maintained REST APIs using Zend. ✔ Implemented front-end development using jQuery, JavaScript, Bootstrap and CSS. ✔ Integrated third-party APIs, including AWS S3, Limelight, Gdocs, FlexPaper, and AWS SES. ✔ Optimized database performance to ensure efficient data retrieval and processing. ✔ Ensured adherence to code standards through regular code reviews and best practices. ✔ Actively participated in Agile/Scrum teams to deliver high-quality projects on time. ✔ Managed AWS EC2/SES/S3/Glacier and Linux Server (Ubuntu 22.04) for efficient deployment and server management. ✔ Utilized BitBucket for Git repository management and version control. ✔ Provided accurate time planning for new projects and modules to ensure timely delivery. ✔ Ensured consistent code standards were followed across the development team. ✔ Utilized Docker and Docker Compose for development and deployment, ensuring efficient and reproducible environments. ✔ Linux Troubleshooting ✔ CI/CD(BitBucket Pipeline, DeployBot) ✔ Agile/Scrum Processes(Product Backlog Refinement/Daily Scrum/Retrospective) ✔ Jira/Trello/Azure/Slack/HubStaff

EQUETICA - Equestrian Performance Management

The equestrian industry is broken into many silos (barns, veterinarians, trainers, riders, shows and farriers). Each silo offers the rider’s and industry essential services for success. Currently, these individual silos all operate independently of each other; even though they affect each other’s outcome. This product provides Real Time Scheduler,Blog,Billing,Spectator Participation,Stabling,Order Supplies and much more. 1) I have experience working as a Principal Software Engineer. 2) My responsibilities included creating new modules and updating existing ones. 3) I also had regular communication with clients and business managers. 4) I took charge of the deployment process. 5) Actively participated in scrum ceremonies. 6) Debugging was also one of my responsibilities in the role.

Modern Tribe - Ecommerce

This is the shopping cart developed for the American company a new kind of store and gifts shop for people with innovative minds, spirits, & style. We provided eCommerce solution using Pay Pal,Google Checkout merchants we also integrated UPS ,USPS and FedEx shipping API’s for label generation ,order tracking and getting rates/charges.

Education

  • IUB Bahawalpur

    Masters in Computer Sciences

    1997-02-10-2000-01-10

  • IUB Bahawalpur

    Bachelors in BSc Physics, Double Math

    1994-03-10-1996-01-10

Languages

  • English