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Schedule Interview NowMy name is Joel B. and I have over 5 years of experience in the tech industry. I specialize in the following technologies: WordPress, Branding, Brand Research, Webflow, Shopify, etc.. I hold a degree in Other, , Master of Arts (MA). Some of the notable projects I’ve worked on include: TikTok / The Bay Animation, House of Tournaments Website & App, Air Canada - Landing Page, WorkED Identity & Collaterals, Iron Embers' Wordpress Website, etc.. I am based in Ottawa, Canada. I've successfully completed 30 projects while developing at Softaims.
I value a collaborative environment where shared knowledge leads to superior outcomes. I actively mentor junior team members, conduct thorough quality reviews, and champion engineering best practices across the team. I believe that the quality of the final product is a direct reflection of the team's cohesion and skill.
My experience at Softaims has refined my ability to effectively communicate complex technical concepts to non-technical stakeholders, ensuring project alignment from the outset. I am a strong believer in transparent processes and iterative delivery.
My main objective is to foster a culture of quality and accountability. I am motivated to contribute my expertise to projects that require not just technical skill, but also strong organizational and leadership abilities to succeed.
Main technologies
5 years
1 Year
1 Year
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Potentially possible
Shopify
Recently, the great team at Ajax Creative invited me to art direct and animate this promotional video for Tiktok. A deep dive into the impact of advertising for businesses and how they can better connect with their end users. In this case, the case study of "The Bay" was used on their recent success during the holiday period. Client: Tiktok Agency: La Resistance & Ajax Creative Creative Direction: Jared Galley Art Direction & Animation: Joel Bergeron-Leblanc
House of Tournament reached out to help them represent their identity and value better by revamping their brand, website and web-app. They had an "MVP" identity that served them well for the early stages, but as they grew, they needed a new shell. The new website and app design allows them to double down on their offer and capture more market share with less friction.
Challenge: Create a video for the in-flight displays & a webpage to showcase the story of Harry who is one of the few surviving veterans of WWII fighting for Canadians in the most transparent ways possible Capturing the emotions and putting us in his perspective to put this subject in the forefront of the passenger’s experience. Solution: Using the power of video, VFX and design, we built an experience that made you uncomfortable by re-creating some of the experiences Harry went through to bring a new perspective as to how our heroes shaped Canada that we know today.
WorkED reached out to us needing help to communicate their vision and value proposition better. Their current brand identity felt uninspired, bland and average at best. The internal team had different definitions of it's attributes combined with their customers confused on what they offered. We came in and dove deep into what made them what they are. We managed to take their complex business and explain it simply for a each of their customers why they bring so much value.
Iron Embers reached out to us to reinvent their website after having a bad experience previously. Their website felt outdated, underperformed and left them losing sales everyday. We salvaged what was good about their existing site but pushed Wordpress to it's limits by building a site full of rich features. The end result is a faster & clear website that allows them to turn more leads into customers.
Other in Octane Masterclass
2019-01-01-2021-01-01
in Cinema 4D Masterclass
2017-01-01-2019-01-01
Master of Arts (MA) in Graphic Design
2012-01-01-2016-01-01