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Schedule Interview NowMy name is Muhammad F. and I have over 12 years years of experience in the tech industry. I specialize in the following technologies: Search Engine Optimization, Web Design, Web Development, Website, Shopify, etc.. I hold a degree in Bachelor's degree. Some of the notable projects I’ve worked on include: Website Development Needed: WordPress & Elementor Agency, Web Designer, Website Revamp!, Professional Sales-Focused Website Development, Website Creation Using Elementor Theme, etc.. I am based in Karachi, Pakistan. I've successfully completed 25 projects while developing at Softaims.
I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise.
I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful.
I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.
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Developed engaging, conversion-focused website copy and SEO optimization for a staffing company specializing in connecting engineers, architects, AI/ML experts, and data professionals with healthcare opportunities. Crafted persuasive messaging aligned with brand identity, optimized meta descriptions, titles, and on-page elements, and implemented keyword strategy to boost visibility. Delivered clear, strategic content positioning the client as an industry leader in professional staffing services.
I successfully designed and delivered a modern, responsive website for a steel trading company, ensuring a professional digital presence aligned with their brand identity. The site features clean layouts, optimized navigation, and visually engaging elements to present complex information in a user-friendly manner. I implemented best practices in UX/UI, accessibility, and performance while collaborating closely with content creators and developers. Tech stack included Figma, Adobe XD, HTML, CSS, JavaScript, and Bootstrap for seamless, scalable design execution.
I redesigned and revamped an educational company’s Square (Weebly) website, creating a modern, engaging, and user-friendly experience that reflects their creativity and innovative learning programs. I improved navigation, visual layout, and branding while ensuring mobile responsiveness and SEO optimization. The site now highlights immersive programs with a clean, professional design. Tech stack included Square/Weebly builder, custom HTML, CSS, JavaScript enhancements, and Canva/Photoshop for graphic design, delivering a polished and dynamic online presence.
I designed and developed a high-converting, responsive website optimized for web, mobile, and tablet, focusing on sales-driven layouts and persuasive calls-to-action. The site was crafted with a professional design, seamless navigation, and enhanced user experience to maximize conversions and inquiries. I implemented performance optimization, SEO best practices, and mobile responsiveness. Tech stack included Figma for design, React, Next.js, Node.js, Express, Tailwind CSS, and AWS hosting, ensuring scalability, speed, and a polished user experience.
Built a responsive and visually appealing website using Elementor on WordPress. Customized the theme to align with the client’s brand, ensuring smooth navigation, fast load times, and mobile optimization. Integrated key features like contact forms and service sections for a complete, professional site.
Bachelor's degree in Computer science
2012-01-01-2016-01-01