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Schedule Interview NowMy name is Sam W. and I have over 9 years of experience in the tech industry. I specialize in the following technologies: React, node.js, Analytics, Data Scraping, Analytics Dashboard, etc.. I hold a degree in Bachelor's degree. Some of the notable projects I’ve worked on include: Executive dashboard in Power BI, Complex web calculator for marketing lead gen, Rapid app development with low-code, Extensive suite of reliable data pipelines. I am based in Hamilton, New Zealand. I've successfully completed 4 projects while developing at Softaims.
I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise.
I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful.
I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.
Main technologies
9 years
8 Years
8 Years
1 Year
Potentially possible
Xero
Executive dashboard to show marketing and sales outcomes for a Canadian retailer. • See key metrics at a glance • Customer acquisition breakdown • Comparisons by store • Customer lifetime value (LTV) analysis • Easily skimmable for trends and insights • Interactive to drill into more detail as required • Data from Shopify, POS system, Google Ads and FB Ads Note that project images use the same dashboard layout as the actual project but with anonymised data for client confidenttiality.
I've converted many spreadsheets into web-based calculators for clients, so when this project came up it was a perfect fit — we iterated on the layout and functionality during dev, ending up with a polished tool to support sales in new and existing markets. The client provided a spreadsheet that their engineers had assembled, full of calculations for pool heating efficiency that even took the ambient air temperature into account. I turned this into a clean UX flow for prospective customers on the client’s website, splitting up the complex spreadsheet into a series of bite-sized stages.
I took over development on this enterprise app after the previous developers couldn’t handle the complexity and fell behind on deadlines. Getting up to speed quickly on WeWeb and Xano for full stack low code development, I shipped the MVP on deadline and followed it up with 2 more apps for the same client with a shared UI/, giving them a full suite of software services to go to market with. • Rapidly built full-stack app functionality • Intuitive UX • Role-based permissions and defense-in-depth security • Optimised performance and responsiveness with custom SQL queries on complex pages
I built 16 data pipelines and a pipeline orchestration tool from different SaaS apps into the client's data warehouse.
Bachelor's degree in Accounting and Economics
2014-01-01-2017-01-01