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Schedule Interview NowMy name is Syed Fakhar A. and I have over 10 years years of experience in the tech industry. I specialize in the following technologies: Magento, Magento 2, Front-End Development, CSS, Ecommerce Website Development, etc.. I hold a degree in Bachelor of Science (BS), Other, Master's degree. Some of the notable projects I’ve worked on include: Magento 2 Big Bike Parts as Full Stack Magento 2 Developer, Magento to Shopify Migration & Frontend Development, TSBLiving Shopify Store – Enhancements & Integrations, Custom WooCommerce Store Development from Photoshop Design, eCommerce Store built with Magento Hyva Theme migrated to Shopify., etc.. I am based in Auckland, New Zealand. I've successfully completed 30 projects while developing at Softaims.
I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.
My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.
Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.
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As a Full Stack Developer for Big Bike Parts, I developed custom widgets for site blocks, implemented a live search feature with dynamic product and category suggestions, and built an advanced filter search on the category page for year, brand, and model. I designed a custom product slider on the product page to meet specific user needs and implemented a two-part menu system. This menu organizes products by category and brand, ensuring smooth navigation through a custom module.
I joined cbdMD as a Full Stack Magento Developer. cbdMD was a multi-website Magento instance, including cbdMD Wholesale and other brands. My role involved building the site frontend from Figma designs with 100% pixel perfection, ensuring high-quality work. I also integrated Magento with Netsuite, which included creating and customizing Magento APIs. Additionally, I worked on bug fixing and optimizing the site's page speed.
I successfully integrated and synchronized products and orders with Virtualstock, Europe’s largest dropshipping SaaS platform. To facilitate seamless order management, I developed a PHP application that leverages Shopify webhooks to sync orders from Virtualstock to Shopify in real-time. In addition to order synchronization, I enhanced the user experience by syncing product information and implementing design improvements across key areas, including the Product Listing Page (PLP), Product Detail Page (PDP), and checkout pages.
I developed a WordPress website utilizing the WooCommerce plugin, transforming a Photoshop design into a fully functional online store. This project involved creating a custom theme from scratch, closely adhering to the design file provided by the client to ensure brand consistency. In addition to the theme development, I optimized the site for performance, implementing best practices to enhance loading speeds and overall efficiency. I also ensured the website was fully responsive across all devices, delivering a seamless and engaging user experience for customers.
I successfully migrated UniqueWholeFood's website to the Magento 2 platform and implemented the Hyva theme with compatible modules. I designed the frontend to enhance user experience and added features like a brands module, category page filters, and customized product order functionality. I also integrated a postcode check feature on product and checkout pages, allowing users to verify delivery availability. This improved customer satisfaction and reduced order processing errors.
Bachelor of Science (BS) in Information Technology
2004-01-01-2008-01-01
Other in Research , Research Methodology and Quantitative Methods.
2016-01-01-2017-01-01
Master's degree in Computer science
2010-01-01-2013-01-01