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Zeeshan L. PHP, WordPress and Ecommerce Platforms

My name is Zeeshan L. and I have over 11 years of experience in the tech industry. I specialize in the following technologies: PHP, WordPress, BuddyPress, LearnDash, WooCommerce, etc.. I hold a degree in Bachelor of Science in Information Technology. Some of the notable projects I’ve worked on include: Fort Worth Families Forward – Advocacy & Community Website, AMRFX.COM – Forex Trading Brokerage Firm, Sipsy – Alcohol Delivery E-Commerce Platform, Medicines By Mailbox Digital (MBMD) – Healthcare E-Commerce Platform, Social Media Growth & Marketing Platform (SMFollowers), etc.. I am based in Sargodha, Pakistan. I've successfully completed 33 projects while developing at Softaims.

I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.

My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.

Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.

Main technologies

  • PHP, WordPress and Ecommerce Platforms

    11 years

  • PHP

    4 Years

  • WordPress

    7 Years

  • BuddyPress

    4 Years

Additional skills

  • PHP
  • WordPress
  • BuddyPress
  • LearnDash
  • WooCommerce
  • Shopify
  • FinTech
  • Custom PHP
  • Ecommerce
  • WordPress Plugin
  • Web Development
  • Page Speed Optimization
  • WordPress Development
  • Search Engine Optimization
  • Plugin Customization

Direct hire

Potentially possible

Previous Company

InvoZone

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Experience Highlights

Fort Worth Families Forward – Advocacy & Community Website

Enhanced the Fort Worth Families Forward website, a nonprofit platform focused on empowering families through advocacy, education, and voter engagement. Implemented custom WordPress/PHP updates for events, voter resources, and bilingual (English/Spanish) content. Improved UX with responsive layouts, accessibility compliance, and simplified navigation. Integrated newsletter signups, testimonials, and community-focused content to boost engagement and visibility.

AMRFX.COM – Forex Trading Brokerage Firm

As CTO of AMRFX, a leading forex trading brokerage firm in the UAE, I managed the platform's development and operations. I designed a secure, scalable infrastructure, integrated real-time trading APIs, and ensured compliance with financial regulations. Leading a team of developers, I delivered a user-friendly platform tailored for traders, optimized workflows, and enhanced security, supporting hundreds of daily active users globally.

Sipsy – Alcohol Delivery E-Commerce Platform

Contributed to enhancing Sipsy, a same-day alcohol delivery platform. Implemented custom WordPress/PHP changes to improve filtering, checkout flows, and category layouts. Optimized performance with CDN, caching, and database tuning. Enhanced user experience with responsive design tweaks, SEO improvements, and dynamic product displays. Supported marketing campaigns with promotional banners, customer reviews integration, and conversion-focused updates.

Medicines By Mailbox Digital (MBMD) – Healthcare E-Commerce Platform

Developed MBMD, a healthcare e-commerce and lab service platform offering at-home test kits, clinic bookings, and wholesale distribution. Built custom WordPress + PHP modules for appointment scheduling, product filtering, and secure payments (Apple Pay, SSL). Optimized site speed, UX, and checkout flows to handle 10,000+ clients. Integrated content sections for FAQs, blog, and compliance (GDPR, medical regulations).

Social Media Growth & Marketing Platform (SMFollowers)

Developed SMFollowers, a U.S.-based social media marketing platform serving 10,000+ clients. Built scalable modules for follower growth, engagement campaigns, and influencer promotion across Instagram, TikTok, YouTube, Facebook, and Twitch. Delivered secure checkout, dynamic pricing packages, and SEO-optimized content strategy. Enhanced performance with caching/CDN and improved conversions through responsive UI/UX.

Education

  • University of South Asia

    Bachelor of Science in Information Technology in Computer science

    2011-01-01-2015-01-01

Languages

  • English
  • Panjabi, Punjabi
  • Urdu