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My name is Alexandar K. and I have over 6 years of experience in the tech industry. I specialize in the following technologies: WordPress, Zurb Foundation, Bootstrap, Sass, HTML5, etc.. I hold a degree in Bachelor of Arts (B.A.). Some of the notable projects I’ve worked on include: Traffic Junction, WellAi, InvoiceHub, BetterStock, HealthEngine, etc.. I am based in Perth, Australia. I've successfully completed 14 projects while developing at Softaims.
I value a collaborative environment where shared knowledge leads to superior outcomes. I actively mentor junior team members, conduct thorough quality reviews, and champion engineering best practices across the team. I believe that the quality of the final product is a direct reflection of the team's cohesion and skill.
My experience at Softaims has refined my ability to effectively communicate complex technical concepts to non-technical stakeholders, ensuring project alignment from the outset. I am a strong believer in transparent processes and iterative delivery.
My main objective is to foster a culture of quality and accountability. I am motivated to contribute my expertise to projects that require not just technical skill, but also strong organizational and leadership abilities to succeed.
Main technologies
WordPress, Bootstrap and User Experience Design
6 years
WordPress
2 Years
Zurb Foundation
4 Years
Bootstrap
4 Years
Additional skills
Direct hire
Potentially possible
Previous Company
Shopify
Experience Highlights
Traffic Junction
Introduction This case study outlines the design process undertaken to improve the user experience of a traffic management tool within a type-in search marketing platform. The focus was on enabling marketing professionals to efficiently manage and analyse traffic generated by direct navigation search terms. Challenge The primary challenge was that users were struggling with the existing tool due to its complex interface, slow performance, and lack of intuitive analytics. These issues made it difficult for users to optimise campaigns and understand the impact of their type-in search terms.
WellAi
👋 Introduction In the rapidly evolving digital health space, WellAi emerged as an ambitious project aimed at integrating advanced AI technology to revolutionise healthcare and wellness experiences for users worldwide. The primary goal was to create a user-friendly mobile application that could offer personalised health and wellness advice, monitor health metrics, and provide access to professional consultations, thereby empowering individuals to take control of their health and wellbeing. 📝 Project Task/Challenge The primary challenge was to design a user-friendly mobile app that could effectively interpret and utilise health data from various sources to provide personalised advice, wellness plans, and health tracking functionalities to users. The app needed to be engaging, easy to navigate, and capable of handling complex algorithms in the background while providing simple, actionable insights to the users. Key Challenges: 1. Data Integration: Seamlessly integrating data from wearables, health records, and user inputs to create a comprehensive health profile. 2. Personalisation: Developing a system that can provide customised health and wellness advice to each user based on their unique health data. 3. User Engagement: Ensuring the app design promotes regular use without overwhelming or boring the user. 4. Privacy and Security: Maintaining the highest standards of data privacy and security, given the sensitivity of health information. ✅ Project Solution The solution was a user-centric mobile app design that emphasised simplicity, personalisation, and privacy. Design Process: 1. User Personas and Journey Mapping: Developed detailed personas and mapped out user journeys to identify key functionalities and touchpoints. 2. Wireframing and Prototyping: Created wireframes for each key screen and interaction. These were iteratively refined into high-fidelity prototypes based on user feedback. 3. Usability Testing: Conducted multiple rounds of usability testing with a diverse group of users to ensure the app was intuitive and met user needs. Key Features: 1. Health Dashboard: A personalised dashboard providing a holistic view of the user’s health, including activity levels, nutritional intake, mental health stats, and more. 2. Intelligent Recommendations: Utilising AI algorithms to analyse personal health data and provide customised wellness plans, exercises, and dietary suggestions. 3. Integration with Wearables: Syncing data from fitness trackers and other health devices for real-time health monitoring. 4. Privacy Controls: Giving users full control over their data, with transparent privacy policies and secure data encryption. 💬 Conclusion This project underscored the importance of understanding user needs and preferences in creating a successful health and wellness app. By focusing on personalisation, simplicity, and privacy, WellAi was able to offer a unique solution that stood out in a crowded marketplace. Future iterations will focus on expanding integration capabilities with more devices and enhancing the AI algorithms for even more personalised advice.
InvoiceHub
👋 Introduction InvoiceHub is a web application designed to simplify the invoicing process for freelancers and small to medium-sized enterprises (SMEs). The primary goal was to create an intuitive, efficient, and user-friendly platform that addresses common challenges faced by its target users in managing invoices. 📝 Project Task/Challenge The core challenge was to design a system that could: 1. Reduce Time Spent on Invoice Creation: Users often reported that existing solutions were cumbersome, leading to a significant amount of time spent creating, sending, and tracking invoices. 2. Improve Invoice Tracking: Many users found it difficult to track the status of their invoices, including whether an invoice had been viewed, paid, or was overdue. 3. Simplify Client Management: Users needed an easier way to manage client information without having to switch between multiple tools or manually update records. 4. Enhance Payment Processes: The process of receiving payments was often fragmented across different platforms, causing delays and confusion for users and their clients. ✅ Project Solution 1. Streamlined Invoice Creation • Template Customisation: Users can choose from a variety of templates and customise them according to their needs, significantly reducing the time required to create new invoices. • Autofill Information: By allowing users to save client details, the system can autofill information in new invoices, minimizing manual entry. 2. Comprehensive Invoice Tracking • Dashboard Overview: A dashboard provides a quick overview of all invoice statuses (e.g., paid, unpaid, overdue), enabling users to easily track their invoices. • Real-Time Notifications: Users receive notifications when an invoice is viewed or paid, keeping them updated on the status without needing to manually check. 3. Efficient Client Management • Centralised Client Database: A built-in client management system allows users to store and manage all client information in one place. • Integration Capability: InvoiceHub integrates with popular contact management software, allowing for seamless synchronisation of client data. 4. Simplified Payment Process • Multiple Payment Options: Users can offer their clients various payment methods, including credit card, PayPal, and bank transfer, directly through the invoice. • Automated Reminders: The system automatically sends reminders to clients for overdue payments, reducing the need for users to follow up manually. 💬 Conclusion InvoiceHub successfully addressed the main challenges faced by freelancers and SMEs in managing their invoicing processes. By focusing on user-centric design principles, the project delivered a solution that not only meets the needs of its target audience but also provides a foundation for further enhancements based on user feedback and evolving business requirements.
BetterStock
👋 Introduction BetterStock is a mobile application designed to simplify and enhance the experience of trading shares for both novice and experienced investors. The primary challenge was to create an intuitive, user-friendly platform that could demystify the complexities of the stock market for beginners, while still offering the depth of information and functionality demanded by more seasoned traders. 📝 Project Task/Challenge The main obstacles identified were: 1. Complexity of Information: The stock market involves a vast amount of data that can be overwhelming for users, particularly those new to trading. Simplifying this information without losing essential details was crucial. 2. User Engagement: Keeping users engaged and encouraging them to use the app regularly was another significant challenge, considering the intimidating nature of stock trading for many people. 3. Personalisation: Catering to both beginners and experienced traders meant that the app needed to adapt to varying levels of expertise, providing a personalised experience for each user. ✅ Project Solution Simplified User Interface The design focused on a clean, minimalistic interface with clear visual cues to help users navigate the app easily. Information overload was avoided by introducing a tiered information display, presenting basic data at a glance with the option to explore more detailed analytics if desired. Engaging Onboarding Process An interactive onboarding process was developed to introduce users to the basics of stock trading through simple tutorials and engaging visuals. This process was designed to be skippable for experienced traders, who could then proceed directly to the more complex features of the app. Customisable Dashboard Understanding that our users have diverse needs and preferences, we implemented a customisable dashboard feature. Users can personalise their dashboard with widgets that provide quick access to their most used features, whether that's real-time stock quotes, portfolio performance, or news updates. Advanced Features for Experienced Traders For more seasoned investors, we included advanced charting tools, technical analysis resources, and real-time market news to facilitate informed trading decisions. These features are accessible yet unobtrusive for beginners, ensuring the app remains approachable for all users. 💬 Conclusion The BetterStock mobile app successfully addressed the initial challenges by providing a platform that serves the needs of both novice and experienced traders. Through careful design and thoughtful feature implementation, BetterStock has made stock trading more accessible and less intimidating for everyone.
HealthEngine
UX/UI Designer for HealthEngine
Education
Edith Cowan University
Bachelor of Arts (B.A.) in
2009-01-01-2014-01-01
Languages
- Bulgarian
- English
- Macedonian
Github