My name is Ana R. and I have over 1 years of experience in the tech industry. I specialize in the following technologies: Creative Direction, UX & UI, UI Graphics, User Experience, User Interface Design, etc.. I hold a degree in . Some of the notable projects I’ve worked on include: BBSA, Bridge Line, Keekabuu, Lil' Dogs, Difference is beautiful, etc.. I am based in Belgrade, Serbia. I've successfully completed 7 projects while developing at Softaims.

I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise.

I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful.

I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.