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Schedule Interview NowAt Softaims, I have been fortunate to work in an environment that values creativity, precision, and long-term thinking. Each project presents a unique opportunity to transform abstract ideas into meaningful digital experiences that create real impact. I approach every challenge with curiosity and commitment, ensuring that every solution I design aligns not just with technical requirements, but also with human needs and business objectives. One of the most rewarding aspects of my journey here has been learning how to bridge the gap between innovation and practicality. I believe technology should simplify complexity, enhance efficiency, and empower people to do more with less friction. Whether building internal systems, optimizing workflows, or helping bring client visions to life, my focus remains on developing solutions that stand the test of time. Softaims has encouraged me to grow beyond coding—to think about design, communication, and sustainability in technology. I see every project as part of a larger ecosystem, where small details contribute to long-lasting results. My daily motivation comes from collaborating with people who share the same passion for doing meaningful work, and from seeing the tangible difference our efforts make for clients around the world. More than anything, I value the culture of learning and improvement that defines Softaims. It’s a place where ideas evolve through teamwork and constructive feedback. My goal is to continue refining my craft, exploring new approaches, and contributing to solutions that are not only efficient but also elegant in their simplicity.
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11 years
4 Years
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Automating and optimizing content workflows for enhanced efficiency and future AI integration: this project transformed a manual, time-consuming publishing process into a highly efficient, custom post type-driven system, laying the groundwork for advanced content strategies and significantly boosting revenue for an interior design publication.
Optimizing & customizing a WooCommerce platform for enhanced performance and user experience: from foundational setup to fully customized, sales-driven e-commerce solution.
Smokehouse Village, a picturesque lakeside retreat, offers exceptional food, craft beer, and cozy accommodations. To enhance guest experience and streamline operations, I developed a custom WordPress plugin to integrate the popular booking plugin, Bookly, with the client's proprietary ERP system. Previously, reservations were manually managed through phone calls, a time-consuming and error-prone process. By automating the booking process and integrating it with the ERP system, we significantly improved efficiency and reduced administrative overhead.
https://pvcstreifen.de/ My client operates multiple e-commerce websites and is highly invested in SEO, UI, and conversion rate optimization. He has stringent requirements for website speed and technical optimization. Over an extended period of collaboration, I have successfully resolved numerous issues in PageSpeed Insights reports, eliminated responsiveness problems, and performed a lot of UI/UX enhancement tasks. Some of these tasks are shown in the presentation below.
The website of my client was created by the company's staff and was fully operational. However, it required some minor adjustments, all of which could be addressed through CSS and were primarily related to responsiveness issues. Consequently, there was no need to create a child theme and customize it. All I needed was access to the admin panel to add custom code to the theme's Additional CSS field. Given my experience, I estimated that these adjustments should take no more than one hour, so I proposed a fixed-price quote based on my hourly rate. This serves as a good example of what can be achieved in just one hour with direct and continuous communication with my client.
Bachelor of Engineering (BEng) in Automation and Computer-Integrated Technologies
1998-01-01-2002-01-01
Doctor of Philosophy (PhD) in Electrical engineering
2004-01-01-2007-01-01
Master of Technology (MTech) in Industrial Automation Control Systems
2002-01-01-2004-01-01