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Daniel G. Frontend, JavaScript and Ecommerce Platforms

My name is Daniel G. and I have over 5 years of experience in the tech industry. I specialize in the following technologies: Social Media Marketing, Email Marketing, Liquid, Digital Marketing, JavaScript, etc.. I hold a degree in , , Bachelor of Science (BS). Some of the notable projects I’ve worked on include: Freewell: Conversion Driven Shopify Store Rebuild for Haircare Startup, Craftmix: Custom Shopify Store Development for DTC Beverage Brand, Design & Development for Pet Focused Shopify Dropshipping Store, The Skin Spot: Custom Shopify Store Build for DTC Beauty Brand, Shopify Store Revamp & Ongoing Optimization for Ice Machine Brand, etc.. I am based in Austin, United States. I've successfully completed 12 projects while developing at Softaims.

I value a collaborative environment where shared knowledge leads to superior outcomes. I actively mentor junior team members, conduct thorough quality reviews, and champion engineering best practices across the team. I believe that the quality of the final product is a direct reflection of the team's cohesion and skill.

My experience at Softaims has refined my ability to effectively communicate complex technical concepts to non-technical stakeholders, ensuring project alignment from the outset. I am a strong believer in transparent processes and iterative delivery.

My main objective is to foster a culture of quality and accountability. I am motivated to contribute my expertise to projects that require not just technical skill, but also strong organizational and leadership abilities to succeed.

Main technologies

  • Frontend, JavaScript and Ecommerce Platforms

    5 years

  • Social Media Marketing

    3 Years

  • Email Marketing

    3 Years

  • Liquid

    1 Year

Additional skills

  • Social Media Marketing
  • Email Marketing
  • Liquid
  • Digital Marketing
  • JavaScript
  • Website Copywriting
  • CSS
  • Shopify Theme
  • Facebook Advertising
  • HTML
  • Landing Page
  • Ecommerce Website
  • Tailwindcss

Direct hire

Potentially possible

Previous Company

Shopify

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Experience Highlights

Freewell: Conversion Driven Shopify Store Rebuild for Haircare Startup

Website revamp and ongoing CRO for Freewell, a wellness-driven haircare startup. Highlights include: • Collaborative design process focused on branding, business goals, and conversion strategy • Custom-developed landing page built to drive subscriptions • Immediate 50% increase in conversions post-aunch • Ongoing optimizations have more than doubled conversions since work began Key integrations: Klaviyo, Yotpo Reviews, Appstle Subscriptions, Typeform Explore the site at www.livefreewell.com

Craftmix: Custom Shopify Store Development for DTC Beverage Brand

Premium custom Shopify store build for Craftmix, a bold and playful beverage brand making mixology easier for all. Highlights include: • Pixel-perfect implementation of detailed Sketch wireframes • Extensive suite of advanced custom features developed using Liquid, JavaScript, HTML, and CSS • Interactive sections, animations, and embedded video for a highly engaging UX • Built with a strong emphasis on SEO, performance optimization, and mobile responsiveness Key Integrations: Klaviyo, Skio, Rebuy, AMP, Stamped Reviews, Store Locator Explore the full site at www.craftmix.com

Design & Development for Pet Focused Shopify Dropshipping Store

Custom Shopify store design and development for Good For Dogs, a curated retailer focused on canine health and nutrition. Highlights include: • Thorough design process rooted in brand clarity and establishing customer trust • Strategic layout and structure based on high-converting e-commerce principles • Large product catalog with unique filtering capabilities • Fully integrated with dropshipping app for easy product import and autonomous fulfillment Key Integrations: PetDropShipper, Klaviyo, Judge.me Reviews, AccessiBe, Globo Product Filter See the full build at www.goodfordogs.com

The Skin Spot: Custom Shopify Store Build for DTC Beauty Brand

Fully custom Shopify development for The Skin Spot, a fast-growing skincare brand with a large product catalog. Highlights include: • Pixel-perfect implementation of highly detailed Figma wireframes • Support for an expansive catalog with specific product data and advanced filtering • Custom features built using Liquid, JavaScript, HTML, and CSS • Heavy focus on SEO and performance optimization Key integrations: Loyalty Lion, Klaviyo, Rebuy, Accessibe, Junip Reviews, Calendly, Globo Filter, Back in Stock Explore the full site at www.theskinspot.com

Shopify Store Revamp & Ongoing Optimization for Ice Machine Brand

Shopify website revamp for Klaris, a premium countertop ice machine brand. Highlights include: • Clean, conversion-focused design built to spotlight Klaris’ flagship Clear Ice Maker • Custom sections for video, reviews, FAQs, and educational resources • High quality hero video setup • Steadily increasing conversions as a result of ongoing optimizations Key Integrations: Gorgias, Klaviyo, Okendo Reviews, Bundler

Education

  • Freemote Bootcamp

    in Advanced Shopify Development

    2021-01-01-2022-01-01

  • Flatiron School

    in Full Stack Web Development

    2018-01-01-2019-01-01

  • Northeastern University

    Bachelor of Science (BS) in

    2011-01-01-2016-01-01

Languages

  • English

Personal Accounts