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Schedule Interview NowWorking at Softaims has been an experience that continues to shape my perspective on what it means to build quality software. I’ve learned that technology alone doesn’t solve problems—understanding people, processes, and context is what truly drives innovation. Every project begins with a question: what value are we creating, and how can we make it lasting? This mindset has helped me develop systems that are both adaptable and reliable, designed to evolve as business needs change. I take a thoughtful approach to problem-solving. Instead of rushing toward quick fixes, I prioritize clarity, sustainability, and collaboration. Every decision in development carries long-term implications, and I strive to make those decisions with care and intention. This philosophy allows me to contribute to projects that are not only functional, but also aligned with the values and goals of the people who use them. Softaims has also given me the opportunity to work with diverse teams and clients, exposing me to different perspectives and problem domains. I’ve come to appreciate the balance between technical excellence and human-centered design. What drives me most is seeing our solutions empower businesses and individuals to operate more efficiently, make better decisions, and achieve meaningful outcomes. Every challenge here is a chance to learn something new—about technology, teamwork, or the way people interact with digital systems. As I continue to grow with Softaims, my focus remains on delivering solutions that are innovative, responsible, and enduring.
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🚀 Developed a unified ordering system for Pizza Hut's global operations. ✅ Led the order module, reducing fraud by 99%. 💳 Integrated PayFast & Mastercard, boosting online orders by 89%. ⚡ Optimized Next.js for SEO (100/100), metadata, sitemaps, and modal URLs. 🚀 Leveraged SSR, achieving 80%+ performance metrics. 📦 Integrated Shipsy & Dragontail for seamless order tracking. 📨 Developed CRM solutions for tailored marketing campaigns, reducing manual work by 90%
This is the marketing site for the renowned Dubai South, they wanted a modern web app with a dynamic CMS Here are the list of things in which this project excels: - 100% Dynamic web app with page creation ability. - Contains over 15+ Color combinations for endless customizations - After the initial project delivery, I refactored the codebase to reduce code debt by 40% along with a team of developers - Led UX enhancements to make sure of a stellar user experience. - Has internationalization support, and works with the desired amount of language translations.
This is the brand marketing website for TrueDevs, a Canada-based software house. Here are some of its key features: - Page load time of 0.4 seconds. - 100 SEO metrics in Google Lighthouse - 100% custom design made in Figma - Pixel perfect development in cutting edge tech like TypeScript, Tailwind & Next 14.