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Farhan R. Frontend, Modern Frameworks and Web Development

My name is Farhan R. and I have over 2 years of experience in the tech industry. I specialize in the following technologies: Redux, Front-End Development, Next.js, React, WordPress, etc.. I hold a degree in Bachelor of Engineering (BEng). Some of the notable projects I’ve worked on include: EMOTE – Sustainable and Gender Free Fashion Store on Shopify, Shopify Plus Store Collection Page Template Update, Shopify Store for Pet Products, Shopify Fashion Store Customization on Prestige theme, Customized Product Page. I am based in Leipzig, Germany. I've successfully completed 5 projects while developing at Softaims.

My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.

I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims’ clients by reducing infrastructure costs and improving user satisfaction.

I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.

Main technologies

  • Frontend, Modern Frameworks and Web Development

    2 years

  • Redux

    1 Year

  • Front-End Development

    1 Year

  • Next.js

    1 Year

Additional skills

Direct hire

Potentially possible

Previous Company

Zalando

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Experience Highlights

EMOTE – Sustainable and Gender Free Fashion Store on Shopify

EMOTE is a New York-based gender-free, sustainable fashion brand promoting emotional connection and community. I supported the team by customizing their Shopify theme, optimizing product images and SEO, integrating newsletter subscriptions, assisting with email marketing and coupon setup, setting up Facebook and Instagram shop, and ensuring ongoing site maintenance to enhance performance and user experience.

Shopify Plus Store Collection Page Template Update

Updated the collection template using metafields on Shopify Plus Store

Shopify Store for Pet Products

Shopify store - Providing support and maintenance, SEO optimization, multi-lingual, theme customization etc.

Shopify Fashion Store Customization on Prestige theme

Over the last few months, I have been actively engaged in enhancing and maintaining this Shopify store which is using Prestige theme, contributing to its overall success My role involved providing dedicated maintenance and support services, ensuring the seamless functionality of the online store. Additionally, I implemented custom functionalities tailored to the unique needs of the business, thereby enriching the user experience and site performance. One of the key focuses of my involvement is to optimize the conversion rate.

Customized Product Page

I was asked to integrate an example design for a specific product template.

Education

  • University of Karachi

    Bachelor of Engineering (BEng) in Software Engineering

    2012-01-01-2019-01-01

Languages

  • German
  • English
  • Urdu

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