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Schedule Interview NowMy name is Jeff H. and I have over 6 years years of experience in the tech industry. I specialize in the following technologies: Google Tag Manager, Tag Manager Setup, Google Analytics, Google Ads, Digital Marketing, etc.. I hold a degree in , , , , , , , , . Some of the notable projects I’ve worked on include: Organic Traffic Recovery with Technical SEO Fixes, Website Migration Recovery, General SEO - approx. 2 years out, Improved organic ranking (16 months), Improved organic ranking (12 months), etc.. I am based in Millcreek, United States. I've successfully completed 9 projects while developing at Softaims.
My passion is building solutions that are not only technically sound but also deliver an exceptional user experience (UX). I constantly advocate for user-centered design principles, ensuring that the final product is intuitive, accessible, and solves real user problems effectively. I bridge the gap between technical possibilities and the overall product vision.
Working within the Softaims team, I contribute by bringing a perspective that integrates business goals with technical constraints, resulting in solutions that are both practical and innovative. I have a strong track record of rapidly prototyping and iterating based on feedback to drive optimal solution fit.
I’m committed to contributing to a positive and collaborative team environment, sharing knowledge, and helping colleagues grow their skills, all while pushing the boundaries of what's possible in solution development.
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6 years
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Client experienced significant organic traffic drop. I diagnosed technical and structural issues using GSC & GA data, then executed a full-stack SEO recovery plan: URL cleanup/redirects, GMB optimization, structured data (JSON-LD), on-page keyword improvements, and Core Web Vitals enhancements. The results: traffic rebounded and exceeded pre-drop levels within 5 months.
After a client's GA4 migration, they experienced a sudden drop in traffic. I investigated and diagnosed root causes related to tracking misconfigurations and visibility issues. Worked with the development team to implemented targeted fixes, then monitored performance to ensure recovery. The chart illustrates the dip, resolution, and full restoration of site traffic — ultimately exceeding pre-migration performance.
After 2 years, we have finally started to hit position #1 for many high performing keywords. All other keywords are reaching top 20 - 10 ranges, with an upward trend continuing for the foreseeable future.
Added social media posting Google my business and Facebook review outreach. Regular Social Media Posting
Initial rankings were being held back by a server error. After resolving the server error we focused on a few things: - Page Speed and Core Web Vital improvements - JSON / Microdata and other search enhancements for products and local businesses - Improving Product page descriptions and Collection page subscriptions - Resolving errors in Google Merchant Center accounts 12/1 - Rewrote all on and off page title/descriptions - Rewrote all on page content - Added content to improve user experience and product education 7/19 - Started Organic Social media posting on a bi-weekly basis - Client also started funning Paid Social Media at the same time Project is still ongoing but I expect at least 2x growth over this coming holiday season. These images show results related to the first 12 months of this contract.
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