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Schedule Interview NowMy name is Matt B. and I have over 2 years of experience in the tech industry. I specialize in the following technologies: vue.js, React, node.js, JavaScript, Nuxt.js, etc.. Some of the notable projects I’ve worked on include: BooksOnApp - Revitalizing User Experience & Engagement, ASAP Mobile App - Scaling National Grocery Delivery, ClickTrain - Optimizing SEO Performance with Live Data, Arrel Technology - Enhancing User Engagement for Crypto Tool, Defy - Boosting Production Line Efficiency with IoT, etc.. I am based in Cape Town, South Africa. I've successfully completed 6 projects while developing at Softaims.
I possess comprehensive technical expertise across the entire solution lifecycle, from user interfaces and information management to system architecture and deployment pipelines. This end-to-end perspective allows me to build solutions that are harmonious and efficient across all functional layers.
I excel at managing technical health and ensuring that every component of the system adheres to the highest standards of performance and security. Working at Softaims, I ensure that integration is seamless and the overall architecture is sound and well-defined.
My commitment is to taking full ownership of project delivery, moving quickly and decisively to resolve issues and deliver high-quality features that meet or exceed the client's commercial objectives.
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Synthesis Software Technologies
Challenge: BooksOnApp, an existing mobile application, was struggling with a dated interface and significant bugs that were hindering user experience and engagement. They needed an expert to overhaul the app's look and feel, fix critical issues, and re-invigorate their user base. Impact: By completely redesigning the app's look and feel and simplifying the user experience, we significantly improved usability and engagement. This led to a marked increase in overall user count and revitalized the app's presence in the market.
Challenge: ASAP, a rapidly growing grocery delivery platform, needed to scale its technology to handle nationwide order volumes and integrate complex finance and delivery systems for efficient operations. They required a robust mobile app to manage high demand. Impact: My leadership and the team's efforts were instrumental in developing a highly scalable mobile application that supported ASAP's explosive growth, transforming it into one of South Africa's largest grocery delivery platforms, facilitating millions of deliveries nationwide.
Challenge: ClickTrain aimed to build a cutting-edge SaaS platform that would connect SEO specialists with companies, allowing them to showcase live Google Ads data as concrete proof of their performance and optimize team efficiency. Impact: We successfully built a powerful SaaS platform that transformed how marketing agencies demonstrated their value. By providing real, live insights into Google Ads data, the platform empowered companies to optimize team performance and easily find the best SEO talent, driving significant improvements for their clients.
Challenge: Arrel Technology was facing low user engagement with their existing Crypto tool and needed to understand the underlying reasons to improve adoption. Impact: My consulting efforts led to the design and eventual implementation of a much more intuitive UI experience for their users. This resulted in significantly increased engagement with their Crypto tool, driving better adoption and user satisfaction.
Challenge: Defy, a major appliance manufacturer, needed to collect "live" data from their production line to identify bottlenecks, optimize operations, and increase daily output. They were told it would require massive investment and complexity. Impact: The real-time data insights enabled Defy to identify and resolve inefficiencies, leading to a record-breaking daily production output. This allowed them to perform at a higher level, produce more units per day, and consistently exceed their monthly targets, demonstrating a massive return on investment.