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Schedule Interview NowMy name is Michael M. and I have over 4 years of experience in the tech industry. I specialize in the following technologies: CSS, HTML, Search Engine Optimization, JavaScript, Web Design, etc.. I hold a degree in , . Some of the notable projects I’ve worked on include: Shopify Store Build for Fine Art Brand–Clean Design & Custom Layouts, Shopify Store Build & Brand Development for Plufl's Growth, Sugarlash Pro Website Revamp & Course Integration, Complete Website Redesign and Optimization for Beauty Bakerie, Spaze Furniture Shopify Store Build, etc.. I am based in Dallas, United States. I've successfully completed 6 projects while developing at Softaims.
I thrive on project diversity, possessing the adaptability to seamlessly transition between different technical stacks, industries, and team structures. This wide-ranging experience allows me to bring unique perspectives and proven solutions from one domain to another, significantly enhancing the problem-solving process.
I quickly become proficient in new technologies as required, focusing on delivering immediate, high-quality value. At Softaims, I leverage this adaptability to ensure project continuity and success, regardless of the evolving technical landscape.
My work philosophy centers on being a resilient and resourceful team member. I prioritize finding pragmatic, scalable solutions that not only meet the current needs but also provide a flexible foundation for future development and changes.
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Shopify
Partnered with a visual artist to build a custom Shopify site using the Focal theme. Designed a clean, gallery-style layout and used custom code to modify sections for a better art showcase. Final setup included SEO optimization, domain connection, metafields, and navigation—delivering a polished, mobile-friendly experience aligned with the artist’s brand. https://ritarawashdeh.com/
I collaborated with Plufl founders Yuki and Noah to design and build their Shopify store following a successful crowdfunding campaign, enhancing brand appeal and sales potential. I created the storefront from scratch, using data insights to emphasize visual storytelling and concise messaging tailored to online shopping behavior. By incorporating high-quality images and optimizing user flows and mobile responsiveness, I improved the store's UX. This work contributed to Plufl's growth and credibility, supporting their 2023 Shark Tank appearance.
Lead Web Developer Project Manager and CRO Specialist, I collaborated with Sugarlash Pro's in-house design team to revamp their website, ensuring a cohesive design and technical setup aligned with their vision. I built and customized course pages to enhance accessibility, creating a user-friendly look across the site. Additionally, I integrated a third-party course app to allow seamless navigation between the SPL site and the course platform, overcoming technical challenges to maintain a consistent design and user experience.
In 2023, I led a full redesign of Beauty Bakerie’s eCommerce site, implementing a Figma-based overhaul of the homepage, product, and collection pages to enhance user experience and conversion rates. This transformation aligned the site with Beauty Bakerie's brand identity, ensuring streamlined navigation, mobile responsiveness, and engaging visuals. By applying UX and eCommerce best practices, the redesign improved aesthetics and created a smoother, more intuitive shopping experience that boosts customer engagement and drives sales.
In 2022, I led the redesign of Spaze Furniture’s website to improve user experience and visual appeal. I help develop and strategize a custom layout with a width filter and color swatches for fabric options. Working with the lead developer, we displayed width options next to products and added custom color swatches on product pages. I organized details with dropdowns, showcasing a linked softness scale, and built a feature allowing users to view the full width and height of couches with a zoom option.
in Frontend Development | Advanced Shopify Development
2021-01-01-2022-01-01
in Java Full Stack Software Developer
2024-01-01-2025-01-01