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Muhammad Hassan A. - , Digital Marketing, Data Analysis

My name is Muhammad Hassan A. and I have over 16 years years of experience in the tech industry. I specialize in the following technologies: Google Ads, Ecommerce, Facebook Ads Manager, Search Engine Marketing, PPC Campaign Setup & Management, etc.. I hold a degree in Bachelor's degree. Some of the notable projects I’ve worked on include: Social Media Manager, PLACESTER: AI BASED CONTENT MANAGEMENT SOLUTION Social Media Marketing, FUSION3: CHATBOT INTEGRATION WITH LLAMA 13B AND HAPPY FOX Social Media, AUTOMATION AND AI INTEGRATION FOR COLD CALLING, Facebook Ads, etc.. I am based in Islamabad, Pakistan. I've successfully completed 39 projects while developing at Softaims.

My passion is building solutions that are not only technically sound but also deliver an exceptional user experience (UX). I constantly advocate for user-centered design principles, ensuring that the final product is intuitive, accessible, and solves real user problems effectively. I bridge the gap between technical possibilities and the overall product vision.

Working within the Softaims team, I contribute by bringing a perspective that integrates business goals with technical constraints, resulting in solutions that are both practical and innovative. I have a strong track record of rapidly prototyping and iterating based on feedback to drive optimal solution fit.

I’m committed to contributing to a positive and collaborative team environment, sharing knowledge, and helping colleagues grow their skills, all while pushing the boundaries of what's possible in solution development.

Main technologies

  • 16 years

  • Google Ads

    13 Years

  • Ecommerce

    2 Years

  • Facebook Ads Manager

    11 Years

Additional skills

  • Google Ads
  • Ecommerce
  • Facebook Ads Manager
  • Search Engine Marketing
  • PPC Campaign Setup & Management
  • Google Tag Manager
  • Google Merchant Center
  • Pay Per Click Advertising
  • Social Media Marketing
  • Marketing Strategy
  • Facebook Advertising
  • Media Buying
  • Google Shopping
  • Search Engine Optimization
  • Digital Marketing
  • Data Analysis

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Experience Highlights

Social Media Manager | Branding Ecommerce Design | Project Manager

Created an all-encompassing branding plan for hhtools, a tools eCommerce company specializing in high-quality tools, where the goal was to establish a unified and professional brand image. Created eye-catching banners, social media updates, and a clean HH logo that exhibited the brand's promise of quality and dependability. Used programs such as Adobe Creative Suite to design for maximum usability on web and mobile environments. This case study demonstrates my skills in eCommerce branding, graphic design, and developing effective visual content that can fuel business growth.

PLACESTER: AI BASED CONTENT MANAGEMENT SOLUTION Social Media Marketing

Our goal in developing the Placester system was to provide real estate professionals with an intuitive platform that simplifies the creation and management of their websites. We aimed to streamline online marketing and lead generation by offering customizable templates, seamless domain integration, and an optimized content management system tailored for the real estate industry. Additionally, we focused on enhancing SEO capabilities and integrating effective lead capture tools and CRM functionalities to help users boost their online presence, attract more visitors, and manage leads efficiently

FUSION3: CHATBOT INTEGRATION WITH LLAMA 13B AND HAPPY FOX Social Media

I created an AI chatbot for Fusion 3 by integrating Llama 13B with Happy Fox, a widely utilized customer support program. The chatbot resolved 70% of customers' queries, and the response time decreased from 10 minutes to below 30 seconds. I utilized natural language processing (NLP) to make the interactions precise and pertinent. This integration satisfied customers by 20% and lowered costs by 15%. This case study illustrates my proficiency in AI chatbot development, NLP, and CRM integration.

AUTOMATION AND AI INTEGRATION FOR COLD CALLING | Content Marketing

Establish an Al-driven sales agency that optimizes inbound and outbound call processes through automation and Al- powered insights, enhancing efficiency, personalization, and sales performance. Created a system that automated lead generation, scheduling calls, and follow-ups, increasing call efficiency by 50%. The solution freed 20+ hours of weekly sales team time and increased revenue by 25%. This case study demonstrates my sales automation, AI integration, and performance optimization skills.

Facebook Ads | Google Ads | TikTok Ads | Social Media Email Marketing

I executed successful paid ad campaigns on Facebook, Google, and TikTok for multiple clients, achieving a 70% increase in sales and a 50% decrease in cost-per-acquistion (CPA). I employed advanced targeting, A/B testing, and software such as Google Ads and Meta Ads Manager to maximize ad performance. I achieved a 3x return on investment (ROI) for e-commerce clients and generated more than 1,000 qualified leads for B2B campaigns. This case study demonstrates my expertise in paid advertising, campaign optimization, and data-driven decision-making.

Education

  • NUCES

    Bachelor's degree in Computer science

    2006-01-01-2010-01-01

Languages

  • German
  • English
  • Spanish
  • Urdu