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Schedule Interview NowMy name is Murtuza B. and I have over 14 years of experience in the tech industry. I specialize in the following technologies: Figma, Web Design, Adobe Photoshop, Adobe Illustrator, Graphic Design, etc.. I hold a degree in Diploma. Some of the notable projects I’ve worked on include: From Solo Consultant to Trusted Brand - Actuarial 360, Job Platform Redesign That Doubled Conversions - Actuary List, Website Design for a US Insurance Recruiting Firm - Falcon Group, Actuarial Consulting Website Design - Sigma Longview, Website Design for IT Solution Provider - Warner Connect, etc.. I am based in Karachi, Pakistan. I've successfully completed 34 projects while developing at Softaims.
I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.
My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.
Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.
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InvoZone
A website transformation that repositions a personal consulting service into a professional actuarial firm built to generate leads. Actuarial 360 started as a solo consultancy offering life insurance and annuity actuarial services. I was brought in to reposition the brand, from a personal presence to a strategic, trusted company that inspires confidence at scale. The Goal: Build clarity, authority, and conversions, without overwhelming the user.
Actuary List was recently acquired and needed a design overhaul to improve usability, increase user engagement, and drive conversions. I was brought in to lead the entire redesign—from UX strategy to UI design and implementation handoff. The Goal: Make job discovery easier, sign-ups clearer, and interaction more purposeful. The Result: ✅ Page views per session increased 133% ✅ Subscriber count grew 120%
I was hired by the founders of Falcon Group, a US-based executive search and recruitment firm specializing in the insurance sector, to design a corporate website that reflects their elite positioning in the industry. The project goal was to create a digital experience that builds trust with top-tier clients and attracts high-level talent. From visual direction to design strategy, I was responsible for the full custom design in Figma, followed by WordPress implementation, and ensuring the live site matched the design vision perfectly.
I designed and developed the website for Sigma Longview, a US-based firm specializing in Actuarial, Risk, and Insurance Consulting. The objective was to deliver a digital presence that feels both premium and precise, reflecting the firm’s high-level expertise while remaining clear and approachable for prospective clients.
I designed the full website for Warner Connect, a Minnesota-based IT solutions company helping small to mid-sized businesses leverage Fortune 500-level technology and support. The project was fully designed in Figma and after approval, I implemented the site using WordPress, focusing on responsiveness, easy content management, and SEO-friendly structure.
Diploma in Specialization in Multimedia
2005-05-10-2008-01-10