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Ruth J. Web, WordPress and General Development

My name is Ruth J. and I have over 2 years of experience in the tech industry. I specialize in the following technologies: Wix, WordPress, Website Redesign, HTML, Web Design, etc.. I hold a degree in Master of Science (MS), Bachelor of Science (BS). Some of the notable projects I’ve worked on include: Workflow Setup, Rara Ring Campaign, Website design for Beauty Industry, WordPress Website Design With Ela Luxurious Properties, Wix Website Design for Professional Cleaning Service., etc.. I am based in Lagos, Nigeria. I've successfully completed 8 projects while developing at Softaims.

I thrive on project diversity, possessing the adaptability to seamlessly transition between different technical stacks, industries, and team structures. This wide-ranging experience allows me to bring unique perspectives and proven solutions from one domain to another, significantly enhancing the problem-solving process.

I quickly become proficient in new technologies as required, focusing on delivering immediate, high-quality value. At Softaims, I leverage this adaptability to ensure project continuity and success, regardless of the evolving technical landscape.

My work philosophy centers on being a resilient and resourceful team member. I prioritize finding pragmatic, scalable solutions that not only meet the current needs but also provide a flexible foundation for future development and changes.

Main technologies

  • Web, WordPress and General Development

    2 years

  • Wix

    1 Year

  • WordPress

    1 Year

  • Website Redesign

    1 Year

Additional skills

  • Wix
  • WordPress
  • Website Redesign
  • HTML
  • Web Design
  • Custom Web Design
  • WordPress Landing Page
  • WordPress Plugin
  • Wix SEO Wiz
  • Bubble.io
  • App Development
  • Web Application
  • Email Marketing
  • Email Automation
  • Campaign Setup

Direct hire

Potentially possible

Previous Company

Jumia

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Experience Highlights

Workflow Setup

Problem: Struggling with repetitive tasks, slow processes, and inefficient workflows, My client was facing bottlenecks and hindered growth. Solution: I implemented a comprehensive automation strategy and by automating repetitive tasks, I: Reduced processing time by 75%, freeing up valuable human resources for strategic initiatives. Eliminated errors by 90%, ensuring data accuracy and boosting overall productivity. Improved communication and collaboration by creating a centralized platform for information sharing. Increased customer satisfaction by 20% through faster response times and improved service delivery. Results: With automated workflows, my client achieved: 25% increase in revenue through increased operational efficiency and improved customer satisfaction. 30% reduction in operating costs by eliminating manual tasks and streamlining processes. Enhanced employee morale and engagement by freeing them from tedious tasks and empowering them to focus on their core competencies.

Rara Ring Campaign

Overview Designed and executed an email campaign for Rara Rings, a jewelry company that specializes in stacking rings. The goal of the campaign was to increase brand awareness and drive sales of their new summer collection. Challenge Rara Rings is a relatively new company, so their email list was small and not very engaged. Additionally, the summer jewelry market is very competitive. Solution I created a 4-email series that was designed to be informative, engaging, and visually appealing. The first email introduced the new summer collection and highlighted its key features. The second email featured a customer testimonial and offered a special discount to subscribers. The third email provided styling tips for stacking rings. The fourth and final email offered a limited-time free shipping promotion. Results The email campaign was a success, generating over 1,000 clicks and leading to a 15% increase in sales of the new summer collection. Additionally, the open rate and click-through rate for the campaign were both above average for the jewelry industry.

Website design for Beauty Industry

Client: Maria Charles Expert Hair (Advanced Beauty) Client's Goal: To have a mobile-responsive, user-friendly, and functional website that would appeal to their target audience. My contribution to the project was to design a website that would meet these goals and provide an aesthetically pleasing experience for the user. I used WordPress to create a website with a modern, sleek design and intuitive navigation that made it easy for visitors to find the information they were looking for. The project was a success, as the client was pleased with the end result and the website has been well-received by their target audience. It has also increased engagement with the client's existing customers, as well as attracting new customers. In conclusion, I was able to design a website for Maria Charles Expert Hair (Advanced Beauty) that met the client's goals and was well received by their target audience. This project was a great success and I am proud to add it to my SoftAims portfolio.

WordPress Website Design With Ela Luxurious Properties

Client: Ela Luxurious Properties Goal: To create a mobile responsive, user-friendly, and functional website that would best showcase their luxury properties. I used WordPress to create a website that was designed to be both aesthetically pleasing and easy to use. In order to ensure that the website was functioning properly, I tested it across multiple browsers and mobile devices. My contribution to this project was developing the website's structure, integrating custom features, designing the website's appearance, and SEO optimization. I also provided support and guidance throughout the project, helping the client to make informed decisions about the website's design. Project Success: The website was a great success, receiving positive feedback from both the client and their customers. The website was designed to highlight the Ela Luxurious Properties' collection of high-end real estate properties, making it easy for potential customers to find the information they need. The website was also optimized for search engine visibility, helping to increase the client's online presence. In conclusion, I am proud to have been able to contribute to the successful launch of Ela Luxurious Properties' website. I am confident that the website will continue to be a great success for the client, helping to showcase their real estate portfolio and attract potential customers.

Wix Website Design for Professional Cleaning Service.

Client: Bluebonnet Cleaning LLC, a cleaning services company. Goal: To create an effective web presence to promote their services and expand their customer base. My contribution involved designing the website using Wix, ensuring that all of the client's needs were met. I worked to create an aesthetically pleasing design that complemented the client's brand. The project was a success, and the website was completed on time and within the budget. The client was thrilled with the final product and was extremely pleased with my work. The website was able to capture their vision and mission, while also providing an engaging and interactive experience for their customers. In conclusion, I am proud of the work I did for Bluebonnet Cleaning LLC and am proud to showcase this project in my portfolio. The client was extremely pleased with the project and I am confident that I was able to make a real impact on their business.

Education

  • University of Ibadan

    Master of Science (MS) in Biotechnology

    2020-01-01-2022-01-01

  • Obafemi Awolowo University

    Bachelor of Science (BS) in Biochemistry

    2015-01-01-2019-01-01

Languages

  • English

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