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Saad J. Backend, Frontend and Web Development

My name is Saad J. and I have over 2 years of experience in the tech industry. I specialize in the following technologies: Laravel, Django, Python, Python Script, PHP, etc.. I hold a degree in Master of Science (MS). Some of the notable projects I’ve worked on include: Hourly Ad Spend Optimization – Data Analytics & Visualization, Cross-Platform Ad Performance – TikTok & Amazon Overlap Report, Multi-Channel Ad Dashboard– Looker Studio Data Analytics Visualization, Salesforce + NetSuite, RESTful API and Webhook Integration Specialist - Autotask.1, etc.. I am based in West Hempstead, United States. I've successfully completed 23 projects while developing at Softaims.

My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.

I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims’ clients by reducing infrastructure costs and improving user satisfaction.

I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.

Main technologies

  • Backend, Frontend and Web Development

    2 years

  • Laravel

    1 Year

  • Django

    1 Year

  • Python

    1 Year

Additional skills

Direct hire

Potentially possible

Previous Company

Uber Technologies

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Experience Highlights

Hourly Ad Spend Optimization – Data Analytics & Visualization

Conducted a detailed time-based performance analysis of Blueair's Amazon ads using AMC data. Built visual dashboards to uncover optimal hours for spend, conversions, and new-to-brand sales, enabling smarter hourly bidding decisions with data-backed confidence.

Cross-Platform Ad Performance – TikTok & Amazon Overlap Report

Analyzed cross-channel customer behavior from TikTok and Amazon using AMC standard reports. Built visual breakdowns by ad type, NTB rate, and conversion funnels to optimize multi-touch campaign strategies across SP, SB, DSP, and video ads.

Multi-Channel Ad Dashboard– Looker Studio Data Analytics Visualization

Developed a full-funnel analytics dashboard using Looker Studio to visualize yearly ad performance across Amazon, Walmart, Instacart, and Criteo. Tracked impressions, CPC, ROAS, and sales by week, month, and channel empowering strategic budget allocation and cross-channel performance benchmarking.

Salesforce + NetSuite | help us finalize our direct API integration

I worked on refining and completing custom API scripts and RESTlets to enable two-way data sync between NetSuite and Salesforce. I enhanced existing JavaScript and SuiteScript-based logic, resolved coverage issues in Salesforce to meet deployment requirements, and ensured field-level mapping consistency across systems

RESTful API and Webhook Integration Specialist - Autotask.1

As an API integration specialist, I was responsible for designing and implementing a bridge between Autotask and Bolddesk using REST APIs and webhook subscriptions. My tasks included setting up secure API authentication, configuring webhook endpoints, and developing logic to map, sync, and update tickets across both systems. I implemented error handling, status verification, and event driven sync flows, while aligning with both platforms API limitations and field structures.

Education

  • New York University

    Master of Science (MS) in Computer science

    2013-01-01-2015-01-01

Languages

  • English