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Schedule Interview NowMy name is Abdallah A. and I have over 1 years of experience in the tech industry. I specialize in the following technologies: HTML, SCSS, WordPress, AJAX, JavaScript, etc.. I hold a degree in Bachelor of Business Administration (BBA), Bachelor of Business Administration (BBA). Some of the notable projects I’ve worked on include: WHIM Real Estate, Zein Fine Jewelry, CNN Academy, Hub71, Dubai investments, etc.. I am based in Saidoun, Lebanon. I've successfully completed 7 projects while developing at Softaims.
I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise.
I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful.
I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.
Main technologies
1 year
1 Year
1 Year
1 Year
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Touch
I transformed a Figma design into a fully functional custom WordPress website for Whim Real Estate. The project included: Front End: HTML, CSS, JavaScript – responsive and interactive design. Back End: PHP, JSON, and AJAX for dynamic functionality. Content Management: Managed and uploaded all website content. CRM Integration: Integrated MailChimp and Zoho for lead management. The result was a professional, fully functional website that is easy to maintain and optimised for user experience.
I developed a fully custom eCommerce site using HTML, SCSS, and JavaScript. The site features a unique custom theme, product filtering, cart and checkout functionality, multi-currency support, and responsive design—tailored for a premium jewelry brand.
CNN Academy Abu Dhabi is the digital platform for CNN Academy Abu Dhabi, an initiative designed to empower UAE nationals and residents with world-class storytelling and media production skills. I was responsible for developing a responsive, scalable, and easy-to-manage WordPress website that showcases the academy’s programs, application process, and media content. The website serves as a central hub for aspiring media professionals, offering insights into CNN’s training methodologies, course structures, and success stories from past participants.
Developed front and backend.
Developed frontend using html, scss, jquery
Bachelor of Business Administration (BBA) in
2013-01-01-2016-01-01
Bachelor of Business Administration (BBA) in MIS
2013-01-01-2016-01-01