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Schedule Interview NowAt Softaims, I have been fortunate to work in an environment that values creativity, precision, and long-term thinking. Each project presents a unique opportunity to transform abstract ideas into meaningful digital experiences that create real impact. I approach every challenge with curiosity and commitment, ensuring that every solution I design aligns not just with technical requirements, but also with human needs and business objectives. One of the most rewarding aspects of my journey here has been learning how to bridge the gap between innovation and practicality. I believe technology should simplify complexity, enhance efficiency, and empower people to do more with less friction. Whether building internal systems, optimizing workflows, or helping bring client visions to life, my focus remains on developing solutions that stand the test of time. Softaims has encouraged me to grow beyond coding—to think about design, communication, and sustainability in technology. I see every project as part of a larger ecosystem, where small details contribute to long-lasting results. My daily motivation comes from collaborating with people who share the same passion for doing meaningful work, and from seeing the tangible difference our efforts make for clients around the world. More than anything, I value the culture of learning and improvement that defines Softaims. It’s a place where ideas evolve through teamwork and constructive feedback. My goal is to continue refining my craft, exploring new approaches, and contributing to solutions that are not only efficient but also elegant in their simplicity.
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8 years
2 Years
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King Living was looking to replatform the King Living website from their current platform to Magento Enterprise 2.0. My team and I were selected as the development team of the project. We completed the website after 1 year and the website has been named as the silver winner in the 2017 Sydney Design Awards. I took part in the biggest components of the project such as: 1. Homepage 2. A customizable product page 3. Range page (kind of category page but more complicated) 4. A custom checkout page, with lot of add-on features
Taylors Wines has engaged us to create a new Magento 2 powered eCommerce website for the Taylors Wines and Wakefield Wines brands.
One of my very first Magento projects. The site was built on top of Magento 1 which inherited from a Microsoft ASP build, with a lot of external system integrations such as: ERP, Product Feed, SLI, etc.. Also, the client asked us to copy across all the product reviews to the new build, that went really good then.
The team and I, we took over this website development from a Creative Agency and had made a great improvement. Since the Creative Agency was thinking this project is a Magento 2 installing/theming/configuring, but they faced a lot of issues then. We can say the completed site is 90% different from what we inherit from them and that made the client really happy.
Arabia Oud is our first Arabic project which lead the team to many good problems to face, :). Anyway, the LIVE site is great now.
in Computer science
2006-01-01-2010-01-01