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Schedule Interview NowMy name is Georgi A. and I have over 9 years of experience in the tech industry. I specialize in the following technologies: WordPress, Elementor, Responsive Design, Web Design, Web Development, etc.. I hold a degree in Bachelor of Engineering (B.Eng.). Some of the notable projects I’ve worked on include: Website Development of Business Cards Woocommerce Store - Discard.bg, Website Redesign for Mental Health Practitioner, Website Speed Optimization for Woocommerce store, Website Optimization for Rocky Road Travel (28→ 90+ PageSpeed Score), Custom SEO-Optimized Online Business Cards, etc.. I am based in Sofia, Bulgaria. I've successfully completed 15 projects while developing at Softaims.
I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.
My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.
Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.
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Designed and developed an e-commerce platform for personalized digital business cards. Built using WooCommerce, the site features a custom ordering system, secure payment gateway, and optimized performance for a seamless shopping experience. Implemented SEO best practices, ensuring strong visibility in search engines. Focused on fast page load times, intuitive UI/UX, and backend optimizations, making it easy for users to create, customize, and purchase their digital business cards efficiently.
I redesigned the official website of Jena Simon, a certified Nurse Practitioner, to create a more modern, professional, and user-friendly online presence. The goal was to improve the overall user experience, mobile responsiveness, and visual aesthetics while keeping the brand’s personal and approachable tone.
Aura & Stone Wellness is a wellness studio website built with WordPress and Elementor. The client faced performance issues that impacted both user experience and SEO. I was hired to improve the site's loading speed and overall Core Web Vitals performance.
I significantly improved the performance of rockyroadtravel.com, a niche travel website specializing in unique destinations. The project focused on technical SEO and front-end optimization, resulting in a jump from a Google PageSpeed score of 28 to 90+.
Developed 10 personalized WordPress pages as online business cards for Transpress executives. Each page displays contact details with a one-click “Save to Phone” feature for easy contact saving. All pages are publicly accessible and fully SEO optimized to boost visibility. This project demonstrates skills in WordPress development, responsive design, and practical UX for professional networking.
Bachelor of Engineering (B.Eng.) in Computer science
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