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Joseph L. - Fullstack Developer, Web Development, tailwindcss

At Softaims, I have been fortunate to work in an environment that values creativity, precision, and long-term thinking. Each project presents a unique opportunity to transform abstract ideas into meaningful digital experiences that create real impact. I approach every challenge with curiosity and commitment, ensuring that every solution I design aligns not just with technical requirements, but also with human needs and business objectives. One of the most rewarding aspects of my journey here has been learning how to bridge the gap between innovation and practicality. I believe technology should simplify complexity, enhance efficiency, and empower people to do more with less friction. Whether building internal systems, optimizing workflows, or helping bring client visions to life, my focus remains on developing solutions that stand the test of time. Softaims has encouraged me to grow beyond coding—to think about design, communication, and sustainability in technology. I see every project as part of a larger ecosystem, where small details contribute to long-lasting results. My daily motivation comes from collaborating with people who share the same passion for doing meaningful work, and from seeing the tangible difference our efforts make for clients around the world. More than anything, I value the culture of learning and improvement that defines Softaims. It’s a place where ideas evolve through teamwork and constructive feedback. My goal is to continue refining my craft, exploring new approaches, and contributing to solutions that are not only efficient but also elegant in their simplicity.

Main technologies

  • Fullstack Developer

    9 years

  • jQuery

    6 Years

  • CSS 3

    7 Years

  • HTML5

    5 Years

Additional skills

  • jQuery
  • CSS 3
  • HTML5
  • Bootstrap
  • Squarespace
  • PHP
  • WordPress
  • Wix
  • WooCommerce
  • JavaScript
  • Elementor
  • Weebly
  • German
  • Web Development
  • tailwindcss

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Potentially possible

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Experience Highlights

Rendez-vous Beauty Salon - Mexico

Designed and build Mexican beauty salon website.

Microsoft Bing Translator

Designed and developed main web page for Microsoft Bing Translator and widget.

Super8 Motel - Wichita, Kansas

Created Website with reservation system, slider photo gallery, and Google map.

Microsoft MSN Home Page - Mexico

Changed theme for Microsoft MSN Americas websites - Argentina, Brazil, Canada French, Chile, Latin America, Mexico, USA Spanish.

Miles Redd - NY Interior Decorator

Changed look and feel of website and added new photo gallery.

Education

  • University of Miami - School of Business

    Bachelor of Business Administration (BBA) in International Marketing

    1961-01-01-1966-01-01

  • Goethe-Institute Munich

    in German

    1966-01-01-1967-01-01

  • University St. Gallen Switzerland

    Master of Business Administration (MBA) in Economics

    1967-01-01-1969-01-01

Languages

  • German
  • English
  • Spanish