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Kashif Ali R. - Fullstack Developer, React Native, nextjs

Working at Softaims has been an experience that continues to shape my perspective on what it means to build quality software. I’ve learned that technology alone doesn’t solve problems—understanding people, processes, and context is what truly drives innovation. Every project begins with a question: what value are we creating, and how can we make it lasting? This mindset has helped me develop systems that are both adaptable and reliable, designed to evolve as business needs change. I take a thoughtful approach to problem-solving. Instead of rushing toward quick fixes, I prioritize clarity, sustainability, and collaboration. Every decision in development carries long-term implications, and I strive to make those decisions with care and intention. This philosophy allows me to contribute to projects that are not only functional, but also aligned with the values and goals of the people who use them. Softaims has also given me the opportunity to work with diverse teams and clients, exposing me to different perspectives and problem domains. I’ve come to appreciate the balance between technical excellence and human-centered design. What drives me most is seeing our solutions empower businesses and individuals to operate more efficiently, make better decisions, and achieve meaningful outcomes. Every challenge here is a chance to learn something new—about technology, teamwork, or the way people interact with digital systems. As I continue to grow with Softaims, my focus remains on delivering solutions that are innovative, responsible, and enduring.

Main technologies

  • Fullstack Developer

    4 years

  • Laravel

    1 Year

  • PHP

    3 Years

  • SaaS

    1 Year

Additional skills

  • Laravel
  • PHP
  • SaaS
  • REST API
  • MySQL
  • vue.js
  • React
  • Tailwind CSS
  • Stripe
  • Docker
  • AWS Glue
  • Software Architecture
  • GraphQL
  • PostgreSQL
  • Redis
  • AWS
  • tailwindcss
  • React Native
  • nextjs

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Experience Highlights

Laravel SaaS with Stripe billing — scaled to 20k users

I worked as a Full Stack PHP Laravel Developer on a beauty e-commerce store revamp. My role included responsive mobile design updates, fixing the payment gateway, optimizing checkout flow, boosting performance, and enhancing UI across product pages. These improvements led to better user experience, faster load times, and increased conversions. Tech stack included Laravel, PHP, JavaScript, MySQL, Livewire, and REST API integrations.

Laravel & PHP marketplace with map search and payouts

I designed and developed a custom SaaS platform from scratch for Way Bridging, a UK-based financial services provider, using PHP, Laravel, and JavaScript. This end-to-end solution automated their loan lifecycle management, featuring role-specific dashboards (for Loan Managers, Borrowers, and Funders), real-time financial tracking (recording £27K in funding, £114K in advances, and £314K in gross profits), and secure transaction processing. Built with Laravel MVC, MySQL, and Vue.js/React, it delivered a responsive, scalable foundation for high-stakes financial operations.

Secure Laravel API with OAuth and GraphQL

As lead JavaScript developer, I architected the frontend for Wise Pelican's direct mail automation platform, enabling businesses to create, send, and track postcard/brochure campaigns through an intuitive CRM-integrated interface. Using modern JavaScript frameworks with a Laravel backend, I built responsive components that streamline the entire campaign workflow, from design to delivery, while providing real-time analytics. This digital solution transforms traditional direct mail marketing by removing logistical barriers and enhancing sales team outreach.

Laravel & PHP CRM with multi-tenant architecture and role-based access

I developed a vehicle parts compatibility system using Laravel's Eloquent ORM with complex query optimizations. The solution integrates supplier APIs for real-time inventory checks and features a responsive JavaScript frontend for vehicle selection. By implementing advanced search algorithms, I transformed manual part lookups into an automated system that accurately matches parts to specific makes/models. The project demonstrates my full-stack expertise in building API-driven e-commerce solutions with Laravel and JavaScript.

Laravel e-commerce store with PayPal, Stripe and subscription billing

I developed a comprehensive IoT management platform enabling clients to remotely control smart devices via web/mobile interfaces. The system features secure admin/client dashboards with multi-tier authentication. Clients can register new devices, schedule on/off operations, and share device access with guest users. Built with Laravel for robust backend operations (including device communication APIs) and modern JavaScript frameworks for real-time frontend interactions, this solution demonstrates my full-stack expertise in creating scalable IoT ecosystems.

Education

  • Virtual University Of Pakistan

    Bachelor of Science (BS) in Computer science

    2021-01-01-2024-01-01

Languages

  • English
  • Hindi
  • Urdu

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