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Kelly G. Frontend, Backend and Modern Frameworks

My name is Kelly G. and I have over 7 years of experience in the tech industry. I specialize in the following technologies: jQuery, Web Design, Ruby on Rails, HTML5, JavaScript, etc.. I hold a degree in , . Some of the notable projects I’ve worked on include: Engie Australia rebrand, Lite n' Easy Refresh, Asia New Zealand Foundation replatform, Agrizero, Science Learning Hub replatform. I am based in Gisborne, New Zealand. I've successfully completed 5 projects while developing at Softaims.

I approach every technical challenge with a mindset geared toward engineering excellence and robust solution architecture. I thrive on translating complex business requirements into elegant, efficient, and maintainable outputs. My expertise lies in diagnosing and optimizing system performance, ensuring that the deliverables are fast, reliable, and future-proof.

The core of my work involves adopting best practices and a disciplined methodology, focusing on meticulous planning and thorough verification. I believe that sustainable solution development requires discipline and a deep commitment to quality from inception to deployment. At Softaims, I leverage these skills daily to build resilient systems that stand the test of time.

I am dedicated to making a tangible difference in client success. I prioritize clear communication and transparency throughout the development lifecycle to ensure every deliverable exceeds expectations.

Main technologies

  • Frontend, Backend and Modern Frameworks

    7 years

  • Jquery

    3 Years

  • Web Design

    1 Year

  • Ruby on Rails

    6 Years

Additional skills

Direct hire

Potentially possible

Previous Company

Xero

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Experience Highlights

Engie Australia rebrand

I worked with Hardhat, a digital agency, for a number of years to maintain and eventually rebrand Simply Energy to ENGIE. As part of this transition, I was responsible for rebranding all of their Storybook components and EDMs (Electronic Direct Mail). While another team handled the website build, I collaborated closely with the designer to ensure the new visual identity was implemented consistently across all UI modules and email templates. The rebranded company, ENGIE Australia, is a major energy provider. Storybook was build with Next/React.js.

Lite n' Easy Refresh

Lite n Easy is an Australian meal delivery service. . In 2023, we completed a full refresh of the website design. I was the lead front-end developer on this project, responsible for implementing all the designs. This was the first project I tried Tailwind on and ending up liking for the speed with lets you develop with. This project had quite a bit of animation largely done with Framer Motion.

Asia New Zealand Foundation replatform

The Asia New Zealand Foundation | Te Whītau Tūhono is New Zealand's leading non-profit organisation dedicated to connecting Kiwis with Asia. Its mission is to equip New Zealanders to build knowledge, skills and confidence to excel in Asia. I worked on moving the site from sliverstripe CMS to Dato and Next.js/React.js jamstack. While moving it over we also did some design updates to improve the website. This was actually in a monorepo with it's sister website https://www.asiamediacentre.org.nz/. They had a number of similar components so we needed up sharing them between the 2 repos.

Agrizero

Agrizero is a partnership between the New Zealand government and major agribusiness companies, working to help farmers reduce emissions while maintaining profitability and productivity. They have a small DatoCMS, React and Tyescript website that I primary built while working at Haunt Digital.

Science Learning Hub replatform

For Science Learning Hub I worked on a team to do a replatform from Sliverstripe over to Dato CMS and React/Typescript with Tailwind for CSS. The Replatform was to make it easier for them to update content and for us to maintain. As part of the project we also improved the design making it more modern and user friendly. Some of these were small changes I made, others were made working with a designer.

Education

  • Yoobee School of Design

    in Diploma of web development

    2012-01-01-2013-01-01

  • Yoobee School of Design

    in Graphic Design Diploma

    2011-01-01-2012-01-01

Languages

  • English

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