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Schedule Interview NowMy name is Sarfaraj S. and I have over 3 years of experience in the tech industry. I specialize in the following technologies: WordPress, WooCommerce, Search Engine Optimization, Website Redesign, Elementor, etc.. I hold a degree in Bachelor of Computer Science (BCompSc). Some of the notable projects I’ve worked on include: Hotel Website + Booking Engine, Custom Blog Archive, Custom Blog Post Design, Custom WooCommerce Checkout Design, Custom Hotel Website, etc.. I am based in Kolkata, India. I've successfully completed 9 projects while developing at Softaims.
I specialize in architecting and developing scalable, distributed systems that handle high demands and complex information flows. My focus is on building fault-tolerant infrastructure using modern cloud practices and modular patterns. I excel at diagnosing and resolving intricate concurrency and scaling issues across large platforms.
Collaboration is central to my success; I enjoy working with fellow technical experts and product managers to define clear technical roadmaps. This structured approach allows the team at Softaims to consistently deliver high-availability solutions that can easily adapt to exponential growth.
I maintain a proactive approach to security and performance, treating them as integral components of the design process, not as afterthoughts. My ultimate goal is to build the foundational technology that powers client success and innovation.
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Wix
Developed a modern, responsive hotel website in WordPress with a fully integrated booking engine. The site allows guests to check availability, view rooms, and complete secure bookings directly. Added features include WhatsApp integration, contact forms, maps, and social media links to improve communication. The design reflects hospitality standards with a clean, welcoming look. Optimized for SEO and performance, the site reduced reliance on third-party platforms and helped increase direct hotel bookings.
Created a custom blog archive page in WordPress to improve navigation and content discovery. The design featured a modern grid/list layout, category filters, and clear post previews to make browsing easy for visitors. Ensured full responsiveness across devices and aligned the style with the client’s overall brand identity. Added pagination, featured images, and excerpt formatting for a polished look. Optimized the page for performance and SEO, resulting in a user-friendly archive that encouraged readers to explore more content.
Developed a custom single blog post template in WordPress to enhance readability and user engagement. The design included a clean typography structure, featured image styling, author box, related posts, and social sharing options for better interaction. The layout was fully responsive and matched the client’s brand identity, ensuring consistency across the website. Optimized for SEO and mobile performance, the page provided a professional, polished look that helped the client present content in a more appealing and user-friendly way.
Created a fully customized checkout page for a WooCommerce store using Elementor and CartFlows. The design was crafted to reduce friction, highlight key details, and guide customers through a smooth purchase flow. Added trust signals, clear CTAs, and a modern layout to improve conversions. Optimized for mobile and speed to ensure a seamless experience across devices. The result was a professional, user-friendly checkout process that matched the client’s branding and enhanced their overall eCommerce sales journey.
Built a custom WordPress hotel website designed to make booking quick and simple for guests. Integrated an easy-to-use booking form along with direct WhatsApp call and chat options for instant communication. The site also included location maps, contact details, and social media links to improve accessibility. Focused on a clean, modern design with mobile responsiveness, ensuring a smooth experience for travelers browsing on any device. Optimized for speed and SEO, the website helped the hotel capture more direct bookings and enhance its online presence.
Bachelor of Computer Science (BCompSc) in
2013-01-01-2016-01-01