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Shahroz A. Web, Ecommerce and UI/UX Platforms

My name is Shahroz A. and I have over 1 years of experience in the tech industry. I specialize in the following technologies: WordPress, HTML, CSS, JavaScript, Web Development, etc.. I hold a degree in Bachelor of Business Administration (BBA). Some of the notable projects I’ve worked on include: Black Milk Clothing - Fashion E-Commerce Platform - Powered by Shopify, Allbirds - Footwear E-Commerce Store - Built on Shopify, Auto2000sports - Automobile store - Built on Wordpress and Woocommerce, Children's Entrepreneur Market - Powered by WordPress and Shopify, Devenup IT Services - Built in Wordpress, etc.. I am based in Multan, Pakistan. I've successfully completed 9 projects while developing at Softaims.

My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.

I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims’ clients by reducing infrastructure costs and improving user satisfaction.

I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.

Main technologies

  • Web, Ecommerce and UI/UX Platforms

    1 year

  • WordPress

    1 Year

  • HTML

    1 Year

  • CSS

    1 Year

Additional skills

Direct hire

Potentially possible

Previous Company

Webiz

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Experience Highlights

Black Milk Clothing - Fashion E-Commerce Platform - Powered by Shopify

Developed BlackMilkClothing.com, a Shopify-based e-commerce platform with a modern tech stack. Enhanced UI with Vue.js, Flickity, and Preact for a responsive experience. Integrated Google Analytics GA4, Dotdigital, and Facebook Pixel for insights. Streamlined payments with PayPal and Apple Pay and added a "Back In Stock" feature for customer convenience Optimized performance via Cloudflare, HTTP/3, and Priority Hints, with security ensured by HSTS. Improved customer engagement with Zendesk live chat and a Progressive Web App setup.

Allbirds - Footwear E-Commerce Store - Built on Shopify

Developed Allbirds.com, an e-commerce platform built on Shopify with a modern tech stack. Leveraged React, Vue.js, and Tailwind CSS for a responsive and engaging UI. Integrated Google Analytics GA4, Hotjar, and TikTok Pixel for insights, and enhanced personalization with Dynamic Yield and Criteo. Ensured security with Riskified and HSTS, optimized performance via Cloudflare and LazySizes, and streamlined payments with PayPal, Apple Pay, and Afterpay. Managed digital assets using Cloudinary and implemented Yotpo

Auto2000sports - Automobile store - Built on Wordpress and Woocommerce

Developed Auto2000 Sports, an e-commerce platform built with WordPress and WooCommerce, offeringonline sho pping experience. The site features a responsive UI powered by Vue.js, Elementor, and Bootstrap for optimal user interaction. To track performance, I integrated Google Analytics GA4, Site Kit, and Google Tag Manager, ensuring detailed insights. The site’s speed and performance are optimized using Hostinger CDN, LazySizes, and HTTP/3. For customer engagement, I added WhatsApp Business Chat, while managing databases with MySQL and PHP 8.1 for a seamless backend experience.

Children's Entrepreneur Market - Powered by WordPress and Shopify

Developed ChildrensEntrepreneurMarket.com, a WordPress-based platform with Shopify integration for e-commerce functionality. Enhanced the UI using Vue.js, GSAP, and Isotope for dynamic and engaging experiences. Integrated Site Kit, Google Analytics GA4, and Google Tag Manager for performance insights. Optimized with Nginx servers, WP Engine hosting, and MySQL for speed and reliability. Leveraged Slider Revolution and wpBakery for visually appealing and flexible design. Built a scalable platform to support young entrepreneurs.

Devenup IT Services - Built in Wordpress

Developed Devenup.com, a sleek agency platform built with WordPress and wpBakery, Slider Revolution and Vue.js. Integrated Google Analytics GA4, Mouse Flow, and HubSpot Chat for insights and communication, with Yoast SEO and Google Tag Manager optimizing performance. Built on Nginx with MySQL, the site uses Bootstrap and Skrollr for a responsive, secure, and interactive user experience.

Education

  • University Of Central Punjab

    Bachelor of Business Administration (BBA) in

Languages

  • Arabic
  • English
  • Urdu
  • Chinese

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