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Schedule Interview NowAt Softaims, I have been fortunate to work in an environment that values creativity, precision, and long-term thinking. Each project presents a unique opportunity to transform abstract ideas into meaningful digital experiences that create real impact. I approach every challenge with curiosity and commitment, ensuring that every solution I design aligns not just with technical requirements, but also with human needs and business objectives. One of the most rewarding aspects of my journey here has been learning how to bridge the gap between innovation and practicality. I believe technology should simplify complexity, enhance efficiency, and empower people to do more with less friction. Whether building internal systems, optimizing workflows, or helping bring client visions to life, my focus remains on developing solutions that stand the test of time. Softaims has encouraged me to grow beyond coding—to think about design, communication, and sustainability in technology. I see every project as part of a larger ecosystem, where small details contribute to long-lasting results. My daily motivation comes from collaborating with people who share the same passion for doing meaningful work, and from seeing the tangible difference our efforts make for clients around the world. More than anything, I value the culture of learning and improvement that defines Softaims. It’s a place where ideas evolve through teamwork and constructive feedback. My goal is to continue refining my craft, exploring new approaches, and contributing to solutions that are not only efficient but also elegant in their simplicity.
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I performed successful SF customizations for a renowned US apparel brand that faced several challenges: 1. Need for automated tasks and campaigns for customer outreach 2. Operational management between SF and Shopify 3. Syncing product inventory between SF and Shopify 4. Custom reporting and dashboards 5. Data redundancies with orders and other mismatches between Shopify and SF Over two years, I invested 1000+ hours to maintain and enhance the client's Salesforce system. My efforts improved data analytics, and reporting, and ensured seamless integration between Shopify and Salesforce.
I enhanced a Silicon Valley cybersecurity startup Strike Ready Salesforce automation and adoption. I revamped their business processes, integrated CRM, and developed 100+ automations, 150+ reports, and 10+ dashboards. My comprehensive approach improved lead generation, opportunity linkage, and automation, increasing usage adoption by 50%. With streamlined systems and enhanced visibility, the client secured $12 million in funding. Ongoing improvements include ticketing automation and backend system integration, aiming for 100% automation across all departments.
I implemented customized solutions for ABC Capital to streamline their real estate funding processes. By using Lightning Web Components, REST APIs, Flows, and Experience Cloud, I developed efficient systems for managing short-term and long-term loans. The solutions included a loan calculator, an opportunities map, and a customer portal for borrowers to view loans, provide documents, and initiate payments. This project enhanced ABC Capital's efficiency, providing a flexible, quick, and personalized loan process for real estate investors.
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Bachelor of Science in Information Technology in
2006-01-01-2010-01-01