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Schedule Interview NowAt Softaims, I have been fortunate to work in an environment that values creativity, precision, and long-term thinking. Each project presents a unique opportunity to transform abstract ideas into meaningful digital experiences that create real impact. I approach every challenge with curiosity and commitment, ensuring that every solution I design aligns not just with technical requirements, but also with human needs and business objectives. One of the most rewarding aspects of my journey here has been learning how to bridge the gap between innovation and practicality. I believe technology should simplify complexity, enhance efficiency, and empower people to do more with less friction. Whether building internal systems, optimizing workflows, or helping bring client visions to life, my focus remains on developing solutions that stand the test of time. Softaims has encouraged me to grow beyond coding—to think about design, communication, and sustainability in technology. I see every project as part of a larger ecosystem, where small details contribute to long-lasting results. My daily motivation comes from collaborating with people who share the same passion for doing meaningful work, and from seeing the tangible difference our efforts make for clients around the world. More than anything, I value the culture of learning and improvement that defines Softaims. It’s a place where ideas evolve through teamwork and constructive feedback. My goal is to continue refining my craft, exploring new approaches, and contributing to solutions that are not only efficient but also elegant in their simplicity.
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UCLA is the most applied to school in the USA. Each year, it receives a record number of applicants from perspective students. At the time of launch, it was the first website on campus to receive a perfect score from the Disabilities and Computing Program, who’s job it was to audit UCLA domains for accessibility. This website exceeded the AA standard needed and achieved a WCAG AAA status without compromising the high quality design. Featured images are desktop and mobile homepage.
When UCLA updated their brand it meant rebuilding UCLA.edu, and many of their sub-domains. As Sr. Frontend Developer and Team Lead of the Digital Team for Strategic Communications, I lead the rebuild of the some of the University’s highest level domains, and played a major role in development of the official UCLA design system for cross-campus use. A major focus in all my work at the university was ADA compliance. All work created was a minimum WCAG AA standard.
Design and develop SierraOlympia.com
WordPress custom theme for the UCLA Strategic Communications Covid-19 resource website.
Career & Financial Pathways is an educational program helping people to achieve their desired career and financial success. When approached by CF Pathways they had attempted to build a site with a purchased theme but struggled to stylize their message in a way that captivated the brand. We created a custom design, fresh content and built a site that is attracting more visitors and higher participation with faster loading times.
Bachelor of Fine Arts (BFA) in Graphic Design