UI-Focused Brand Designer: Logo, App/Favicon System, & Digital Color Palette

Project Overview: We are launching a new digital product and need a clean, cohesive, and modern visual identity. We need a designer who understands how branding translates to user interfaces (UI) to create our primary logo, a responsive app/favicon icon system, and a functional digital color palette.

What We Need Delivered:

Primary Logo System: A clean typographic or combination mark logo. We need both a horizontal/primary version (for website headers) and an alternate stacked/simplified version.

App Icon & Favicon Pack: A standalone, recognizable submark/icon derived from the logo. This must be optimized for a browser favicon (.ico, multi-size) and a high-res mobile app icon asset (1024x1024px compliant with safe-zone rules).

Digital Color Palette: A functional 5-to-6 color palette mapped out by UI roles (Primary brand color, Secondary/Accent, Neutral Dark for text, Neutral Light for backgrounds, and Semantic/Status colors). Colors must meet WCAG 2.1 AA accessibility contrast guidelines.

Required Deliverables & Formats:

Source files (Figma preferred, or Adobe Illustrator .ai)

Web-optimized assets (SVGs for shapes/logos, transparent PNGs)

A brief one-page PDF cheat-sheet detailing hex codes and font pairings used.

Budget & Timeline:

Budget: $150 (Fixed-price)

Timeline: 1–2 weeks from start date, including up to 2 rounds of minor revisions.

About You:

You have a strong portfolio demonstrating clean, minimalist typography and vector icon design.

You understand digital-first design (pixel grids, responsive scaling, and color contrast ratios).

You communicate clearly and hit deadlines.

To Apply: Please share a brief introduction, 2-3 examples of logo/icon work you've done specifically for websites or mobile apps, and mention your preferred design tool (Figma, Illustrator, etc.).