WordPress Developer: Custom Design Build + WooCommerce & Membership Setup

At a Glance Budget: $1,500 (fixed price, phased scope) Project length: 4 – 8 weeks Experience level: Intermediate to Expert Platform: WordPress (GeneratePress theme) — do NOT propose platform migration Payment structure: 50% on project start, 50% on final delivery and approval

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How to Apply — Please Read Carefully I receive a lot of proposals and I read every one. To help me find the right person quickly, please include the following in your proposal: 1. Show me relevant work Please include 2 to 3 links to live WordPress sites you have built that demonstrate at minimum one of the following: a custom-designed WordPress site (not a pre-made template), a WooCommerce digital product store, or a membership site. If you have worked with wellness or coaching brands, that is a bonus — please highlight it. 2. Answer these two questions directly Have you built a WordPress site from a custom HTML/CSS prototype before (rather than using a page builder or pre-made theme)? If yes, briefly describe the project. What membership plugin would you recommend for this project, and why? 3. Confirm you have read and understood the scope Please confirm in your proposal that you have read the full job description and that you are comfortable with the phased scope, the staging environment requirement, and the SEO preservation requirement. A proposal that does not address these will not be shortlisted. 4. Your proposed timeline Give me a realistic timeline for Phase 1 from project kickoff to staging delivery, broken into milestones. 5. Your fixed-price bid I prefer a fixed-price proposal over hourly for this project. Please provide your total for Phase 1 and a brief breakdown (design implementation / WooCommerce setup / membership setup / LMS setup / QA and launch). If you need to see the HTML prototype before pricing, say so — I can share it with shortlisted candidates before a final proposal.

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About the Project Self-Love Matters (selflovematters.co) is a personal brand and growing wellness community founded by Ava — a self-love advocate, author, and healer with an 8-year personal transformation story. The site currently runs on WordPress with the GeneratePress theme and has an established blog, newsletter, and audience. I have a complete, professionally designed HTML prototype of the new site (Sacred Bloom design system) that I love and want to bring to life on WordPress. In addition, I need the foundational e-commerce and membership architecture put in place so that future product launches — courses, digital meditation music, books, and a membership community — can be added without rebuilding the site again. Think of this as building a beautifully designed, commerce-ready home for a personal brand that is growing into a full spiritual wellness platform.

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Project Scope: Two-Phase Approach Phase 1 — Core Deliverables (What I Need Now) This is what I am hiring for immediately: Implement the Sacred Bloom design system into WordPress as a GeneratePress child theme — matching the custom typography (Cormorant Garamond + DM Sans), color palette (rose coral, sacred gold, terracotta, healing sage, forest ink), spacing, buttons, cards, and layout exactly as shown in the provided HTML prototype. Rebuild all current pages in WordPress matching the design: Home, Blog, About Ava, and Contact. Install and configure WooCommerce for digital product sales (downloadable files: PDF workbooks, audio files for meditation music, digital book delivery). Set up a basic Shop page with product cards matching the site design. Install and configure a membership plugin (MemberPress preferred, or Paid Memberships Pro as an alternative) with tier structure in place but gates not yet active — pages, pricing tables, and account flows designed and ready for content launch in Q3 2026. Create a Courses page (using LearnDash or LifterLMS) with the course cards and structure in place — one course enrollment flow set up and tested, with the remaining course placeholders designed as "coming soon." Install and configure Yoast SEO — preserving all existing URL structures, redirects, and metadata from the current live site. No SEO disruption. Mobile-responsive across all new pages — tested on iOS Safari, Android Chrome, and desktop. Set up a staging environment and deliver final build on staging before going live. Migration to production only after my sign-off.

Phase 2 — Future Work (Not This Contract, But You Should Know the Direction) I want whoever I hire to understand the full vision so Phase 1 is architected correctly for it. Phase 2 will include: Activating the Soul Circle membership community (gated content, member forums, cohort management) Expanding the WooCommerce shop with additional product categories Full LearnDash course delivery for multiple courses with video, downloads, quizzes, and progress tracking Email platform integration (Kit/ConvertKit) with automated welcome sequences triggered by WooCommerce purchases and membership signups Potential custom AI chatbot or recommendation widget (Phase 3+) If you structure Phase 1 well, Phase 2 should be additive — not a rebuild. That is a key requirement.

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What I Need from You Required Skills and Experience WordPress: 3+ years of professional experience. Must understand child theming, custom CSS, and page builder independence (no reliance on Elementor or similar builders for this project — the design is custom-coded). WooCommerce: Proven experience setting up digital product stores with file delivery, checkout customization, and payment gateway integration (Stripe preferred). Membership plugins: Experience with MemberPress or Paid Memberships Pro — setup, tiered access, member portals. LMS plugins: Experience with LearnDash or LifterLMS — course creation interface, enrollment flows, progress tracking. HTML/CSS/JavaScript: Strong enough to implement a custom design from an HTML prototype — not relying on pre-made blocks or templates. SEO preservation: Must be experienced in WordPress migrations and redesigns that protect existing URL structures, metadata, and search rankings. Staging environment: Must be comfortable setting up and working on a staging site before touching the live site. English communication: Clear, responsive written communication throughout the project.

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Nice to Have Experience with wellness, coaching, or personal brand websites Familiarity with Kit (ConvertKit) for email integration Experience with Stripe or PayPal payment gateways in WooCommerce Basic understanding of site speed optimization (WP Rocket or similar)

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What I Will Provide The complete Sacred Bloom HTML/CSS prototype (a single, well-organized HTML file with the full design system, all pages, and all components) Brand assets: fonts, color palette, logo, and any existing imagery Access to the current live WordPress site (staging setup is your responsibility) Product details, descriptions, and pricing for the WooCommerce shop Membership tier names, features, and pricing for the membership pages Course names, descriptions, and module outlines for the course pages Clear, timely feedback on all work submitted — I will respond to deliverables within 2 business days

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What I Value in a Working Relationship Communication: I want to hear from you proactively. If something is taking longer than expected, tell me — don't disappear. Precision: This is a design-led project. The Sacred Bloom aesthetic is deliberate and distinctive. I need someone who cares about pixel-level accuracy, not someone who will approximate it. Respect for what's already working: The existing blog has SEO traction. Do not touch anything that could disrupt search rankings without explicit discussion. Clean, well-organized code: The site needs to be maintainable by future contractors and by me. No mystery plugins, no spaghetti CSS, no dependencies that will break in 6 months. Honesty: If something is outside your skillset or your timeline, tell me upfront. I would rather know early than discover it mid-project.

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A Note on Fit This is a personal brand project with a warm, feminine, spiritually grounded aesthetic. The person I am looking for understands that this site needs to feel like a sanctuary — not a generic online store. If you have worked with coaches, healers, therapists, authors, or creative entrepreneurs and genuinely enjoy that kind of work, I would love to hear from you. I am a clear communicator, I give detailed briefs, and I respect a professional's expertise. In return, I expect craft, reliability, and care. If that sounds like a good fit, I look forward to your proposal.

Ava · Self-Love Matters · selflovematters.co · July 2026