Shopify website cleanup + blog & seo setup for photo print store

I’m looking for a Shopify designer/developer to help clean up and improve an existing photography print store.

The store is already built and functional, and I have the branding, photography, products, and general direction in place. I’m not looking for a full redesign or new brand. I’m looking for someone who can improve the existing site, make it feel more polished and professional, and set up a strong foundation for organic traffic.

Scope:

• Clean up the overall Shopify design and UX
• Improve homepage layout, spacing, typography, and visual hierarchy
• Review and improve mobile experience
• Clean up navigation and collection structure
• Improve consistency across product and collection pages
• Add and style a blog that matches the existing website
• Create a reusable blog post template
• Set up basic on-page SEO structure for the site and blog
• Improve internal linking between blog content, collections, and relevant products
• Make sure I can easily publish and manage future blog posts myself

I sell my own fine art landscape photography prints, so experience with photography, art, premium products, or visually driven e-commerce brands would be a plus.

I’m looking for practical improvements rather than an unnecessary rebuild. The goal is a cleaner, more professional storefront and a blog/SEO structure I can use to start building organic search traffic.

Budget: Approximately $400–$600 fixed price depending on experience and proposed scope.

When applying, please send 2–3 Shopify stores you’ve worked on and briefly explain what you would prioritize when improving an existing store like this