Meta Pixel and Conversions API Setup

Audit and set up Meta Pixel and Conversions API with Shopify to verify accurate purchase and funnel tracking. Develop an initial Meta campaign and testing structure, launch and manage Facebook/Instagram advertising, and test multiple creatives, messages, and audiences. Set up retargeting and monitor the customer journey from ad to purchase. Help identify whether conversion issues stem from creative, website, offer, or pricing. Provide a simple weekly report covering ad spend, purchases, CAC, ROAS, CTR, CPC, add-to-cart rate, checkout rate, and website conversion rate, with clear explanations and recommendations.