What does a WordPress developer do?

The question is about wordpress

Answer

A WordPress developer specializes in building and customizing websites using the WordPress platform. They handle tasks such as theme and plugin development, site maintenance, and performance optimization. With expertise in PHP, HTML, CSS, and JavaScript, they ensure websites are functional, user-friendly, and secure. They also troubleshoot issues and implement new features to meet client requirements.

About the Author

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    By Nenad J.

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  • Experience icon

    12 years of experience

My name is Nenad J. and I have over 12 years of experience in the tech industry. I specialize in the following technologies: Website Customization, Theme Development, HTML, JavaScript, PHP, etc.. I hold a degree in . Some of the notable projects I've worked on include: Frontend and Backend development, Changes based on ListingPro, Checkout and Theme Fixes, Checkout Calendar, Site Development, etc.. I am based in Skopje, North Macedonia. I've successfully completed 20 projects while developing at Softaims.

I am a dedicated innovator who constantly explores and integrates emerging technologies to give projects a competitive edge. I possess a forward-thinking mindset, always evaluating new tools and methodologies to optimize development workflows and enhance application capabilities. Staying ahead of the curve is my default setting.

At Softaims, I apply this innovative spirit to solve legacy system challenges and build greenfield solutions that define new industry standards. My commitment is to deliver cutting-edge solutions that are both reliable and groundbreaking.

My professional drive is fueled by a desire to automate, optimize, and create highly efficient processes. I thrive in dynamic environments where my ability to quickly master and deploy new skills directly impacts project delivery and client satisfaction.

Previously worked at:Freelance

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Profile of Syed S., Senior Software Engineer - Web, WordPress and E-commerce Platforms at Softaims
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Softaims
Syed S., Senior Software Engineer - Web, WordPress and E-commerce Platforms at Softaims

Syed S.

United States

wordpress

Verified BadgeVerified Expert in Engineering
Timezone: UTC-04:00UTC-04:00
Country: United StatesUnited States
Brooklyn
Syed S. | SoftaimsMember Since 2019
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WordPressWordPress DevelopmentWordPress PluginWordPress Bug FixWordPress SecurityWordPress Landing PageWordPress Malware RemovalElementorDiviWooCommerceAdvanced Custom Fields PluginGravity FormsjQueryJoomlaEcommerce Website Development

My name is Syed S. and I have over 6 years of experience in the tech industry. I specialize in the following technologies: WordPress, Elementor, Divi, WooCommerce, WordPress Development, etc.. I hold a degree in Master of Arts (M.A.). Some of the notable projects I've worked on include: MedsForLess - Customized WooCommerce Store, Digitaize - Figma to WordPress / Elementor, From Adobe XD to WordPress Elementor. I am based in Brooklyn, United States. I've successfully completed 3 projects while developing at Softaims. I am a dedicated innovator who constantly explores and integrates emerging technologies to give projects a competitive edge. I possess a forward-thinking mindset, always evaluating new tools and methodologies to optimize development workflows and enhance application capabilities. Staying ahead of the curve is my default setting. At Softaims, I apply this innovative spirit to solve legacy system challenges and build greenfield solutions that define new industry standards. My commitment is to deliver cutting-edge solutions that are both reliable and groundbreaking. My professional drive is fueled by a desire to automate, optimize, and create highly efficient processes. I thrive in dynamic environments where my ability to quickly master and deploy new skills directly impacts project delivery and client satisfaction.

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Experience
6 years
Availability
More than 30 hrs/week
Hourly Rate
$45
Rating
Previous Company
Uber
Profile of Arun S., Lead Software Engineer - Web, PHP and WordPress Platforms at Softaims
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Softaims
Arun S., Lead Software Engineer - Web, PHP and WordPress Platforms at Softaims

Arun S.

India

wordpress

Verified BadgeVerified Expert in Engineering
Timezone: UTC+05:30UTC+05:30
Country: IndiaIndia
Chandigarh
Arun S. | SoftaimsMember Since 2015
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WordPressWordPress DevelopmentWordPress Bug FixPSD to WordPressWordPress PluginWordPress SecurityWordPress Malware RemovalWordPress SEO PluginWooCommerceWebsite MaintenanceWebsite Builders & CMS ConsultationGravity FormsPHPPayment ProcessingjQuery

My name is Arun S. and I have over 10 years of experience in the tech industry. I specialize in the following technologies: WordPress, WordPress Development, WooCommerce, WordPress Bug Fix, PSD to WordPress, etc.. I hold a degree in Bachelor of Technology (BTech). Some of the notable projects I've worked on include: WooCommerce custom plugin Development, Woocommerce plugin for sales tax, Loveramics, The sure bettor, Even Ticket Gives. I am based in Chandigarh, India. I've successfully completed 5 projects while developing at Softaims. My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers. I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims' clients by reducing infrastructure costs and improving user satisfaction. I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.

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Experience
1 Year
Availability
More than 30 hrs/week
Hourly Rate
$25
Rating
Previous Company
Loft Solution
Profile of Vishal C., Lead Software Engineer - Web, PHP and WordPress Platforms at Softaims
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Softaims
Vishal C., Lead Software Engineer - Web, PHP and WordPress Platforms at Softaims

Vishal C.

India

wordpress

Verified BadgeVerified Expert in Engineering
Timezone: UTC+05:30UTC+05:30
Country: IndiaIndia
Kangra
Vishal C. | SoftaimsMember Since 2018
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WordPressWordPress Landing PageWordPress ThemeWordPress WebsiteWordPress Bug FixWordPress Malware RemovalWordPress Website DesignElementorDiviResponsive DesignLearnDashAdvanced Custom Fields PluginWooCommercePHPHTML5

My name is Vishal C. and I have over 7 years of experience in the tech industry. I specialize in the following technologies: Elementor, Divi, WordPress, WordPress Landing Page, Responsive Design, etc.. I hold a degree in Bachelor of Engineering (BEng). Some of the notable projects I've worked on include: SelectorHub Website Redesign, Resilient Mental Health Website, Taz Restaurant, Figma to Elementor, Elementor Design, etc.. I am based in Kangra, India. I've successfully completed 13 projects while developing at Softaims. I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise. I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful. I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.

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Experience
7 years
Availability
More than 30 hrs/week
Hourly Rate
$25
Rating
Previous Company
Freelancer
Profile of Pavel T., Lead Software Engineer - Web, PHP and WordPress Platforms at Softaims
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Softaims
Pavel T., Lead Software Engineer - Web, PHP and WordPress Platforms at Softaims

Pavel T.

Kazakhstan

wordpress

Verified BadgeVerified Expert in Engineering
Timezone: UTC+06:00UTC+06:00
Country: KazakhstanKazakhstan
Astana
Pavel T. | SoftaimsMember Since 2017
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WordPressWordPress PluginGravity FormsJavaScriptPHPWooCommerceSCSSAngularJSBootstrapWeb DevelopmentHubSpotREST APINode.jsGSAPAPI Development

My name is Pavel T. and I have over 9 years of experience in the tech industry. I specialize in the following technologies: Gravity Forms, JavaScript, PHP, WordPress, WooCommerce, etc.. I hold a degree in Bachelor of Engineering (BEng). Some of the notable projects I've worked on include: Majaresta (Elementor+Woocommerce) - from figma/XD, Website Mentored, (ACF/CPT/MemberFull) project - by Figma + GSAP, Wordpress plugin API autoresponder AI (Grok,Clicksendcom,MagicBell), Extend ReDi Restaurant Reservation Plugin (Woocommerce, API, Checkout), Quiz multistep form with Formulas and Stipe/PDF data (Gravity Forms), etc.. I am based in Astana, Kazakhstan. I've successfully completed 35 projects while developing at Softaims. I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise. I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful. I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.

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Experience
9 years
Availability
More than 30 hrs/week
Hourly Rate
$35
Rating
Previous Company
Internet Agency Artapir
Profile of Valentyna R., Lead Frontend Engineer - Web, WordPress and Website Optimization at Softaims
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Softaims
Valentyna R., Lead Frontend Engineer - Web, WordPress and Website Optimization at Softaims

Valentyna R.

Ukraine

wordpress

Verified BadgeVerified Expert in Engineering
Timezone: UTC+03:00UTC+03:00
Country: UkraineUkraine
Kharkiv
Valentyna R. | SoftaimsMember Since 2017
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WordPressWordPress MultisiteWordPress WebsiteWeb DevelopmentWooCommerceWebsite CustomizationContact Form 7JavaScriptFigmaCSS 3Web DesignWebsite MigrationWebsite OptimizationWeb Application DevelopmentHTMLFrontendTailwindcss

My name is Valentyna R. and I have over 8 years of experience in the tech industry. I specialize in the following technologies: Web Development, WooCommerce, Website Customization, Contact Form 7, JavaScript, etc.. I hold a degree in Master's degree. Some of the notable projects I’ve worked on include: Pregnancy Due Date Calculator – Custom WordPress Feature, Creating and Optimization WordPress Website & Technical SEO Setup, Creating WordPress Website, WordPress Website Build & Technical SEO Setup & Speed Optimization, Creating WordPress Website, etc.. I am based in Kharkiv, Ukraine. I've successfully completed 15 projects while developing at Softaims. My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers. I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims’ clients by reducing infrastructure costs and improving user satisfaction. I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.

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Experience
8 years
Availability
Full-time
Hourly Rate
$30
Rating
Previous Company
Qubstudio
Profile of Muhammad A., Lead Backend Engineer - PHP, WordPress and Ecommerce Platforms at Softaims
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Softaims
Muhammad A., Lead Backend Engineer - PHP, WordPress and Ecommerce Platforms at Softaims

Muhammad A.

Australia

wordpress

Verified BadgeVerified Expert in Engineering
Timezone: UTC+10:00UTC+10:00
Country: AustraliaAustralia
Melbourne
Muhammad A. | SoftaimsMember Since 2012
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WordPressWordPress PluginPSD to WordPressPHPWeb DevelopmentMagento 2Web HostingEcommerce Website DevelopmentWeb DesignWooCommerceElementor

My name is Muhammad A. and I have over 13 years of experience in the tech industry. I specialize in the following technologies: PHP, WordPress, WordPress Plugin, Web Development, Magento 2, etc.. I hold a degree in Bachelor of Engineering (B.Eng.), High school degree, High school degree. Some of the notable projects I've worked on include: Multi Language Site, Blogging site for Ad generation, Listing Site Development, Car Dealer Site, Got Grillz, etc.. I am based in Melbourne, Australia. I've successfully completed 22 projects while developing at Softaims. I possess comprehensive technical expertise across the entire solution lifecycle, from user interfaces and information management to system architecture and deployment pipelines. This end-to-end perspective allows me to build solutions that are harmonious and efficient across all functional layers. I excel at managing technical health and ensuring that every component of the system adheres to the highest standards of performance and security. Working at Softaims, I ensure that integration is seamless and the overall architecture is sound and well-defined. My commitment is to taking full ownership of project delivery, moving quickly and decisively to resolve issues and deliver high-quality features that meet or exceed the client's commercial objectives.

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Experience
13 years
Availability
Less than 30 hrs/week
Hourly Rate
$25
Rating
Previous Company
Cafe Entreprenuers
Profile of Baljit K., Senior Backend Engineer - PHP, WordPress and Web Development at Softaims
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Softaims
Baljit K., Senior Backend Engineer - PHP, WordPress and Web Development at Softaims

Baljit K.

India

wordpress

Verified BadgeVerified Expert in Engineering
Timezone: UTC+05:30UTC+05:30
Country: IndiaIndia
Barnala
Baljit K. | SoftaimsMember Since 2019
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WordPressPSD to WordPressSearch Engine OptimizationCSSWooCommerceSquarespaceWixPHPWebsite CustomizationTroubleshootingBootstrapWebsite OptimizationWix SEO Wiz

My name is Baljit K. and I have over 6 years of experience in the tech industry. I specialize in the following technologies: Search Engine Optimization, CSS, WooCommerce, Squarespace, Wix, etc.. I hold a degree in Bachelor of Arts (BA), Master of Computer Applications (MCA). Some of the notable projects I've worked on include: Beautiful, modern squarespace website, Design WordPress website using Divi, Design new Black layout Squarespace website, Design Squarespace Products website and connect domain from GoDaddy, Golden Defender Website Development using WordPress Divi Theme, etc.. I am based in Barnala, India. I've successfully completed 37 projects while developing at Softaims. My passion is building solutions that are not only technically sound but also deliver an exceptional user experience (UX). I constantly advocate for user-centered design principles, ensuring that the final product is intuitive, accessible, and solves real user problems effectively. I bridge the gap between technical possibilities and the overall product vision. Working within the Softaims team, I contribute by bringing a perspective that integrates business goals with technical constraints, resulting in solutions that are both practical and innovative. I have a strong track record of rapidly prototyping and iterating based on feedback to drive optimal solution fit. I'm committed to contributing to a positive and collaborative team environment, sharing knowledge, and helping colleagues grow their skills, all while pushing the boundaries of what's possible in solution development.

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Experience
6 years
Availability
More than 30 hrs/week
Hourly Rate
$25
Rating
Previous Company
Web Creations IT
Profile of Pavel K., Senior Frontend Engineer - PHP, WordPress and Modern Frameworks at Softaims
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Softaims
Pavel K., Senior Frontend Engineer - PHP, WordPress and Modern Frameworks at Softaims

Pavel K.

wordpress

Verified BadgeVerified Expert in Engineering
Timezone: UTC+02:00UTC+02:00
Country: North MacedoniaNorth Macedonia
Strumica
Pavel K. | SoftaimsMember Since 2020
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My name is Pavel K. and I have over 5 years of experience in the tech industry. I specialize in the following technologies: HTML, CSS, JavaScript, Shopify, WordPress, etc.. I hold a degree in , . Some of the notable projects I’ve worked on include: KnotstBoxBeauty - Shopify Job, Shop Nick's International - Shopify Job, MinkLashes-Plus - Shopify - Job, Pavel Kocev Portfolio. I am based in Strumica, North Macedonia. I've successfully completed 4 projects while developing at Softaims. I employ a methodical and structured approach to solution development, prioritizing deep domain understanding before execution. I excel at systems analysis, creating precise technical specifications, and ensuring that the final solution perfectly maps to the complex business logic it is meant to serve. My tenure at Softaims has reinforced the importance of careful planning and risk mitigation. I am skilled at breaking down massive, ambiguous problems into manageable, iterative development tasks, ensuring consistent progress and predictable delivery schedules. I strive for clarity and simplicity in both my technical outputs and my communication. I believe that the most powerful solutions are often the simplest ones, and I am committed to finding those elegant answers for our clients.

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Experience
5 years
Availability
Full-time
Hourly Rate
$25
Rating
Previous Company
TechHopper
Profile of purohit R., Lead Software Engineer - Web, WordPress and E-Commerce Platforms at Softaims
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Softaims
purohit R., Lead Software Engineer - Web, WordPress and E-Commerce Platforms at Softaims

purohit R.

India

wordpress

Verified BadgeVerified Expert in Engineering
Timezone: UTC+05:30UTC+05:30
Country: IndiaIndia
DEODAR (DIYODAR)
purohit R. | SoftaimsMember Since 2015
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WordPress DevelopmentWordPress Website DesignWordPress CustomizationWordPress OptimizationWordPress Bug FixWordPress SecurityWordPress MigrationWordPress ThemeWordPress PluginWordPress WebsiteWordPress Landing PageWordPress e-CommercePSD to WordPressElementorWooCommerce

My name is purohit R. and I have over 10 years of experience in the tech industry. I specialize in the following technologies: WordPress Development, WordPress Website Design, Elementor, WooCommerce, WordPress Customization, etc.. I hold a degree in Msc(ca&it). Some of the notable projects I've worked on include: Nordbaby – Shopify Store Development & Custom Shopify Website, Flow Finance – Figma to WordPress Website Development, PainApp - Wordpress Website, IllumiaSkin - Shopify Store Development, Design (Figma) to Bootstrap: Pixel-Perfect and Responsive Website, etc.. I am based in DEODAR (DIYODAR), India. I've successfully completed 11 projects while developing at Softaims. I employ a methodical and structured approach to solution development, prioritizing deep domain understanding before execution. I excel at systems analysis, creating precise technical specifications, and ensuring that the final solution perfectly maps to the complex business logic it is meant to serve. My tenure at Softaims has reinforced the importance of careful planning and risk mitigation. I am skilled at breaking down massive, ambiguous problems into manageable, iterative development tasks, ensuring consistent progress and predictable delivery schedules. I strive for clarity and simplicity in both my technical outputs and my communication. I believe that the most powerful solutions are often the simplest ones, and I am committed to finding those elegant answers for our clients.

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Experience
1 Year
Availability
As Needed - Open to Offers
Hourly Rate
$25
Rating
Previous Company
Wizard Infosys (Web & Ecommerce Agency)
Profile of Andriy T., Lead Software Engineer - Web, PHP and WordPress Platforms at Softaims
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Softaims
Andriy T., Lead Software Engineer - Web, PHP and WordPress Platforms at Softaims

Andriy T.

Ukraine

wordpress

Verified BadgeVerified Expert in Engineering
Timezone: UTC+03:00UTC+03:00
Country: UkraineUkraine
Kyiv
Andriy T. | SoftaimsMember Since 2014
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WordPressWordPress e-CommerceWeb DevelopmentWooCommerceTheme CustomizationPlugin CustomizationTheme InstallationPage Speed OptimizationSEO Keyword ResearchSEO AuditPHPJavaScriptHTMLCSSAmazon SEOTailwindcss

My name is Andriy T. and I have over 11 years of experience in the tech industry. I specialize in the following technologies: Web Development, WordPress, WooCommerce, Theme Customization, Plugin Customization, etc.. I hold a degree in Bachelor of Engineering (BEng), Doctor of Philosophy (PhD), Master of Technology (MTech). Some of the notable projects I’ve worked on include: WordPress Content & SEO Automation: Content Publishing Streamlined, High-Performance WooCommerce Store Optimization & Scalability, Building a bookly-ERP Integration Plugin for WordPress, Wordpress & WooCommerce - fixing visual and performance issues, Minor Style Adjustments (an example of work performance in 1 hour), etc.. I am based in Kyiv, Ukraine. I've successfully completed 9 projects while developing at Softaims. I employ a methodical and structured approach to solution development, prioritizing deep domain understanding before execution. I excel at systems analysis, creating precise technical specifications, and ensuring that the final solution perfectly maps to the complex business logic it is meant to serve. My tenure at Softaims has reinforced the importance of careful planning and risk mitigation. I am skilled at breaking down massive, ambiguous problems into manageable, iterative development tasks, ensuring consistent progress and predictable delivery schedules. I strive for clarity and simplicity in both my technical outputs and my communication. I believe that the most powerful solutions are often the simplest ones, and I am committed to finding those elegant answers for our clients.

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Experience
11 years
Availability
Full-time
Hourly Rate
$30
Rating
Previous Company
Qubstudio

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Working with Softaims allowed us to quickly onboard highly skilled engineers who integrated seamlessly with our team. The experience was smooth and the results exceeded our expectations.

The Softaims platform gave us access to developers who immediately added value. Their expertise and professionalism made the entire process seamless.

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